Data Engineer, Applied AI Strategy

Publicis Groupe Holdings B.V. is seeking a Data Engineer, Applied AI Strategy to define how data assets are integrated, governed, and activated through Publicis AI solutions. The role develops global data strategy and frameworks, supports technical implementation, and aligns data with AI products and business and marketing intelligence needs.

Responsibilities

• Define and evolve global data strategy for Publicis AI across media, transactional, attitudinal, identity, and external data sources
• Establish strategic frameworks for how data is sourced, integrated, enriched, and activated to support AI-driven insights and decisioning
• Configure, build, test, and operationalize workflows across MRCL and supporting platforms. Support deployment readiness and ensure technical solutions can be adopted successfully by end users
• Partner with AI, product, and engineering leaders to align data strategy with model development, GenAI use cases, and platform capabilities
• Lead the design of data taxonomies, ontologies, and signal frameworks that enable consistent intelligence across markets
• Translate client and business objectives into data requirements that power marketing intelligence, measurement, and optimization
• Guide best practices for data governance, privacy, and responsible AI usage across global markets
• Act as a strategic advisor to regional teams and clients on data readiness, data value, and AI enablement
• Identify gaps and opportunities in the data ecosystem and influence Publicis AI roadmap priorities

Preferred

• Experience leading or influencing enterprise or global data strategy initiatives
• Experience in media, marketing services, consulting, or technology platforms
• Enterprise Data Strategy
• Media Industry Experience
• Marketing Services Experience
• Consulting Experience
• Technology Platform Experience
• Leadership
• Influencing

Benefits

• For regular roles: medical coverage
• For regular roles: dental coverage
• For regular roles: vision coverage
• For regular roles: disability coverage
• For regular roles: 401(k)
• For regular roles: paid time off

Company

• Enterprise AI platforms and services for enterprise clients
• Boston, Massachusetts, USA
• https://www.publicissapient.com/
• Founded in 1990
• 10001+ employees

Qualifications

• Deep understanding of how media, transactional, and attitudinal data combine to drive business and marketing intelligence
• Proven ability to develop & communicate global data strategy across diverse markets/ stakeholders
• Strong fluency in AI concepts and how data fuels ML, GenAI, and advanced analytics
• Balances strategic vision with data availability, quality, & governance constraints
• 2+ years in data strategy, analytics strategy, or marketing intelligence
• Expertise across media, transactional, attitudinal, and first-/third-party data ecosystems
• Strong understanding of AI, machine learning, and advanced analytics strategies
• Experience working in global or multi-market environments
• Proven ability to influence without direct authority in complex organizations
• Experience leading or influencing enterprise or global data strategy initiatives
• Experience in media, marketing services, consulting, or technology platforms
• 2+ years in data strategy, analytics strategy, or marketing intelligence.

Required skills

• Data Strategy, Marketing Intelligence, Media Data, Transactional Data, Attitudinal Data, First-Party and Third-Party Data, Artificial Intelligence, Machine Learning, Advanced Analytics, Data Governance, Influence without direct authority

Experience

• 2+ years