Sr. Product Marketing Manager

Cision is hiring a Senior Product Marketing Manager to develop and execute product marketing strategies that communicate product value, support go-to-market initiatives, and drive adoption and revenue growth. The role leads positioning, market research, launches, enablement, and cross-functional alignment, using customer, competitive, and performance insights to improve outcomes.

Responsibilities

Develop and refine positioning, value propositions, and messaging frameworks for assigned products or portfolios, aligned to target audiences and market dynamics

Conduct competitive analysis and market research to identify opportunities, inform positioning strategies, and support product and go-to-market decisions

Plan and execute go-to-market initiatives, including launch and adoption strategies, cross-functional coordination, and readiness activities

Create and maintain customer-facing and internal enablement materials such as presentations, sales tools, product collateral, web content, and campaign messaging

Partner with product management to translate technical capabilities into clear, benefit-oriented messaging

Collaborate with marketing teams and cross-functional stakeholders to align product messaging across digital, content, demand generation, and brand channels, ensuring consistency with broader portfolio and brand narratives

Support sales enablement through training materials, competitive insights, objection-handling frameworks, and ongoing content updates

Analyze pipeline performance, sales feedback, customer insights, and campaign results to identify optimization opportunities and improve conversion outcomes

Maintain product marketing plans, frameworks, and insights to support consistency, scalability and informed business decision-making

Lead cross-functional stakeholder alignment, timelines, deliverables, and communications to ensure consistent and effective execution of product marketing initiatives

Ensure product marketing activities adhere to internal policies, processes, and quality standards

Perform other duties and responsibilities as required to support business needs

Preferred

Education: University degree preferred

Experience supporting product launches within subscription-based or recurring revenue business models

Experience developing business cases, market opportunity assessments, and go-to-market recommendations informed by customer, market, and competitive insights

Familiarity with sales enablement methodologies and lifecycle marketing principles

Experience with industry research, competitive analysis, market segmentation, and buyer persona development practices

Experience using marketing automation, CRM, or analytics platforms

Experience working in a cross-functional or technology-enabled environment

Possession of a relevant professional certification in product marketing, marketing, or a related field

University Degree

Product Launches

Subscription-Based Business Models

Recurring Revenue Models

Business Case Development

Market Opportunity Assessment

Go-to-Market Recommendations

Customer Insights

Market Insights

Competitive Insights

Sales Enablement

Lifecycle Marketing

Industry Research

Market Segmentation

Buyer Persona Development

Marketing Automation

CRM Platforms

Analytics Platforms

Technology-Enabled Environments

Product Marketing Certification

Marketing Certification

Benefits

May be performed in an office, remote, or hybrid work environment, depending on business needs and applicable work arrangements.

Company

Media intelligence and communications software for PR and communications teams

Chicago, Illinois, USA

http://cision.com/

Founded in 1867

1001-5000 employees

Qualifications

Typical experience: 5+ years in related role or experience

Actual experience may vary depending on role complexity, geography, and internal development opportunities or a comparable mix of training, education, and experience

Working knowledge of product marketing principles, positioning strategies, and go-to-market processes

Ability to synthesize complex or technical information into clear, value-focused messaging

Demonstrated capability in product marketing, strategic marketing, portfolio marketing, or related go-to-market functions

Analytical skills to interpret market, customer, competitive, and performance data and support continuous improvement and business decision making

Strong written and verbal communication skills suitable for internal and external audiences

Experience leading cross-functional initiatives and collaborating with product, sales, customer success, and marketing stakeholders

Experience managing multiple projects and deadlines within established processes

Proficiency with common marketing, research, and presentation tools

Education: University degree preferred

Experience supporting product launches within subscription-based or recurring revenue business models

Experience developing business cases, market opportunity assessments, and go-to-market recommendations informed by customer, market, and competitive insights

Familiarity with sales enablement methodologies and lifecycle marketing principles

Experience with industry research, competitive analysis, market segmentation, and buyer persona development practices

Experience using marketing automation, CRM, or analytics platforms

Experience working in a cross-functional or technology-enabled environment

Possession of a relevant professional certification in product marketing, marketing, or a related field

Typical experience: 5+ years in related role or experience.

Required skills

Product Marketing, Product Positioning, Go-to-Market Strategy, Market Research, Competitive Analysis, Market Segmentation, Buyer Persona Development, Sales Enablement, Lifecycle Marketing, Marketing Analytics, Business Case Development, Market Opportunity Assessment

Preferred skills

Education: University degree preferred

Experience

5+ years