Product Marketing Manager

Stepful is a workforce platform that trains healthcare workers and partners with health systems and employers. The Senior Product Marketing Manager owns B2B positioning, sales enablement, customer proof, content, and account-based marketing programs for health system and employer partners.

Responsibilities

• Own and maintain Stepful's B2B positioning and messaging, and update it as our programs, partners, and market evolve
• Build and refresh GTM assets such as pitch decks, one-pagers, battlecards, and email templates, in partnership with our Workforce Solutions team
• Run case study production end to end, from partner interviews and approvals to publishing and distribution
• Own the content calendar and keep a steady cadence of content that supports pipeline goals
• Partner with Client Success to find partner outcomes worth telling, and with Product and Learning to translate program details into buyer-ready language
• Build and run outbound and ABM sequences in Clay, from account lists and enrichment to personalized multi-touch campaigns, coordinated with sales on target accounts
• Own reporting on campaign and content performance, share results on a regular cadence, and use what you learn to decide what to test next
• Experiment with AI tools to speed up research, content production, and personalization, and document what works for the team

Preferred

• You've marketed to health systems, hospitals, or HR and workforce leaders
• You've worked in EdTech, workforce development, or healthcare
• You've been the first product marketer at a Series B–D startup
• You have experience with HubSpot or other marketing automation and CRM tools
• Healthcare marketing
• Health systems marketing
• Hospital marketing
• HR
• workforce marketing
• EdTech experience
• Workforce development experience
• Healthcare industry experience
• Startup product marketing
• HubSpot
• Marketing automation
• CRM tools

Benefits

• Meaningful Equity Stake
• Subsidized Medical, Dental, and Vision insurance plan options
• 401(k)
• FSA, HSA and commuter benefits
• Learning stipend
• Open vacation policy, including guidance of 15 days PTO annually, Stepful closed the last week of December, 15 work-from-anywhere days, and 10 public holidays observed for 2026

Company

• Online healthcare career training and placement services
• New York, New York, USA
• https://www.stepful.com/
• Founded in 2021
• 51-200 employees

Qualifications

• 3+ years of B2B marketing experience across product marketing, demand generation, and/or content, including ownership of positioning and messaging
• A track record of building sales enablement assets that sellers actually use, and of partnering closely with a sales team
• Experience producing customer case studies and running a content calendar at a steady cadence
• Hands-on experience running ABM or outbound programs aimed at enterprise buying committees, including building sequences yourself in Clay or a similar tool
• Excellent writing skills: you can make a complex offering clear and compelling for an executive buyer
• Comfort with data: you track funnel and campaign metrics, report on them clearly, and use results to change your approach
• The ability to manage several workstreams at once with little day-to-day direction, and to flag risks and tradeoffs early
• You've marketed to health systems, hospitals, or HR and workforce leaders
• You've worked in EdTech, workforce development, or healthcare
• You've been the first product marketer at a Series B–D startup
• You have experience with HubSpot or other marketing automation and CRM tools

Required skills

• B2B Marketing, Product Marketing, Demand Generation, Content Marketing, Positioning and Messaging, Sales Enablement, Account-Based Marketing, Clay, Customer Case Studies, Healthcare Marketing, EdTech, HubSpot

Experience

• 3+ years