Senior Product Marketing Manager, Growth

Linktree is a platform that helps people curate, grow, and monetize their digital presence. The Senior Product Marketing Manager, Growth will lead monetization product marketing strategy, including positioning, pricing, packaging, customer insights, and go-to-market planning. The role partners with Product, Growth, Finance, Design, Data, and executive leaders to shape revenue strategy and improve the in-product monetization experience.

Responsibilities

Own and evolve the long-term product marketing strategy for Linktree's monetization ecosystem, spanning subscriptions, add-ons, new revenue products, and future pricing and packaging initiatives

Define the positioning architecture and messaging strategy for Linktree's paid ecosystem, creating a cohesive story that communicates value across user segments, markets, creator verticals, and products

Shape the strategic narrative for how Linktree evolves from a free product into a platform users see increasing value in investing in as their needs grow

Translate customer insight, market dynamics, competitive intelligence, and business priorities into clear strategic recommendations for senior leadership

Identify emerging opportunities across Linktree's revenue ecosystem and influence where Product and Growth teams invest

Serve as a strategic partner to Product, Growth, Finance, and Executive Leadership on pricing, packaging, bundling, and monetization decisions

Bring the customer and market perspective into strategic decisions well before products reach market, influencing what we build, who we build it for, and how we create and capture value

Lead customer segmentation, willingness-to-pay research, competitive analysis, and value-based positioning to inform major monetization decisions

Establish repeatable frameworks for evaluating pricing changes, packaging opportunities, and emerging revenue products

Help leadership navigate complex monetization tradeoffs by connecting customer needs, market dynamics, product strategy, and commercial impact

Set the GTM strategy for Linktree's most significant revenue initiatives across the customer lifecycle

Determine audience prioritization, positioning, messaging hierarchy, channel strategy, launch approach, and success metrics for new subscription offerings and monetization features

Partner across Product, Lifecycle Marketing, Growth, Brand, Paid, Creative, Data, and Finance to translate strategy into cohesive customer experiences

Lead executive-level launch readiness for high-priority monetization initiatives, ensuring teams are aligned around the customer, narrative, commercial opportunity, and measures of success

Build scalable GTM frameworks that improve how Linktree brings revenue products to market over time

Partner deeply with Product and Design to shape how monetization experiences are designed and introduced within the product

Define principles and messaging frameworks that guide upgrade journeys, pricing surfaces, onboarding, experimentation, feature gating, and conversio

Benefits

Cash, equity, and benefits

Fully remote or a hybrid mix of office and home

Autonomy in how you structure your days and weeks

An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!

100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.

Employer contribution towards your retirement.

Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.

Employee stock option program - we want each and every employee to share in the company’s success.

Company

Link-in-bio platform for creators and businesses

Collingwood, Victoria, AUS

https://linktr.ee/

Founded in 2016

201-500 employees

Required skills

Product Marketing Strategy, Monetization Strategy, Pricing and Packaging Strategy, Go-to-Market Strategy, Customer Segmentation, Willingness-to-Pay Research, Competitive Analysis, Positioning and Messaging Strategy