Lifecycle Marketing Manager

Chime is a financial technology company that provides user-friendly tools and platforms to help members achieve financial progress. The Lifecycle Marketing Manager will design and optimize full-funnel lifecycle programs, using segmentation, personalization, automation, and experimentation to drive growth, revenue, retention, and member lifetime value. The role partners cross-functionally to deliver campaigns across push, in-app, email, and SMS channels.

Responsibilities

• Own full-funnel lifecycle strategy—from top of funnel through activation and long-term retention—building targeted campaigns that drive growth, revenue, and member LTV
• Define segments and translate them into targeted, personalized campaigns across owned channels (push, in-app, and out-of-app), connecting them with the broader non-owned channels that shape the end-to-end member experience
• Generate data-driven hypotheses and run experiments to continuously optimize evergreen lifecycle campaigns and transactional communications, working with analytics to measure impact, socialize findings, and develop next steps toward bigger wins
• Develop and steward channel guidelines and governance, preserving the quality and integrity of our communications ecosystem
• Collaborate and build strong relationships with partners across Product, Product Marketing, Engineering, Analytics, Design, User Research, CRM, and more to develop and deliver on shared strategies for large cross-functional initiatives

Benefits

• Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
• Benefits that support your work and life, including backup child, elder, and pet care and subsidized commuter benefits for eligible employees.
• Comprehensive health, financial, and wellbeing benefits designed to support you at every stage of life.
• Generous vacation policy and company-wide paid days off
• 1% of your time off to support local community organizations of your choice
• Annual wellness stipend to use towards eligible wellness related expenses
• Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
• Access to family planning reimbursement
• A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress
• Full-time employees may also be eligible for bonus(es), competitive equity, and benefits.

Company

• Consumer mobile banking and financial tools
• San Francisco, California, USA
• https://www.chime.com/
• Founded in 2012
• 1001-5000 employees

Qualifications

• 4–6+ years of experience in lifecycle, growth, or related marketing, developing end-to-end campaigns from conceptualization to measurement
• A growth-oriented, business-first mindset—you think about revenue, LTV, and the full funnel, not just individual channels, and you can connect owned channels (push, in-app, out-of-app) with the broader member experience
• A proven track record of building segments and managing successful campaigns across multiple channels (email, push, SMS, in-app messaging)
• Strong experimentation chops—comfortable with A/B testing and using results to inform what to scale next
• Strong analytical skills with experience in data-driven marketing and performance analysis
• The ability to work cross-functionally and collaborate with various stakeholders, exercising significant independent judgment
• Experience with key marketing platforms (Braze, Looker
• a plus)
• A strong self-starter mindset—adaptable and able to think critically to develop creative solutions with limited resources
• A plus)
• 4–6+ years of experience in lifecycle, growth, or related marketing, developing end-to-end campaigns from conceptualization to measurement.

Required skills

• Lifecycle Marketing, Growth Marketing, Campaign Management, Customer Segmentation, Email Marketing, Push Notifications, SMS Marketing, In-App Messaging, A/B Testing, Data-Driven Marketing, Performance Analysis, Braze, Looker

Experience

• 4+ years