Senior Product Marketing Manager

TuneCore is hiring a Senior Product Marketing Manager to lead positioning, messaging, and go-to-market strategy for its products, features, pricing initiatives, and customer experiences. The role translates artist and customer insights into clear value propositions and coordinates launches, adoption efforts, and performance measurement across cross-functional teams.

Responsibilities

Develop positioning, messaging frameworks, value propositions, and product narratives

Translate complex features and capabilities into clear customer benefits

Create audience-specific messaging based on customer needs, behaviors, and segments

Ensure product messaging is consistent across web, campaigns, in-product experiences, customer support, and other touchpoints

Partner with Creative and Copy teams to guide customer-facing execution

Develop go-to-market strategies for new products, feature launches, partnerships, and UX updates

Define target audiences, launch objectives, messaging, key benefits, risks, and success metrics

Create product marketing briefs that provide cross-functional teams with messaging & strategy direction

Partner with the Senior Manager of Campaigns to translate product marketing strategy into integrated launch plans

Identify launch dependencies and ensure teams are aligned on priorities, timing, and customer impact

Develop a deep understanding of customer needs, motivations, pain points, and barriers to adoption

Monitor market trends, competitor positioning, and customer expectations

Partner with Research, Data, and Product to leverage research and performance data to improve messaging, segmentation, and go-to-market strategy

Bring the voice of the customer into product and marketing planning

Identify opportunities to improve product education, onboarding, awareness, and adoption

Support the development of FAQs, customer education, support materials, and product communications

Define launch metrics and evaluate performance across awareness, adoption, conversion, and revenue

Develop post-launch analysis and recommendations to improve future launches

Preferred

You have experience in the music industry and a true passion for music

Familiarity with customer research, audience segmentation, product analytics, and experimentation

Experience with subscription plans, pricing and packaging, mobile applications, or international launches

Music industry experience

Audience segmentation

Product analytics

Subscription plans

Pricing

packaging

Mobile applications

International launches

Passion for music

Benefits

Paid Time Off including vacation, holidays, paid bereavement, unlimited paid sick days, and company-wide week off between Christmas and New Years

“Wellness Fridays” year-round (close at 1pm on Fridays)

Universal Paid Parental Leave for both parents

Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment

401k match

Company wide events, outings and volunteer days

Hybrid Work - employees have the option to work primarily remotely and work from the office 13 days per month on a flexible schedule organized at the department level, in accordance with Company policies

Learning and development opportunities and career development training

Free distribution subscription for employees

This is a hybrid role, with in-office days on Tuesdays and Wednesdays.

Company

Digital music distribution, publishing administration, and promotion for independent artists

Brooklyn, New York, USA

https://www.tunecore.com/

Founded in 2005

51-200 employees

Qualifications

5+ years of experience in product marketing, go-to-market strategy, integrated marketing, growth marketing, or a related field

Experience marketing products to independent creators, entrepreneurs, or small businesses

Experience developing positioning, messaging, value propositions, and launch strategies

Strong customer instincts and the ability to translate research and data into actionable recommendations

Excellent written and verbal communication skills

Strong storytelling and messaging judgment

Experience partnering with Product, Research, Data, Brand, Creative, and UX teams

Strong project management and organizational skills

Comfortable managing multiple priorities in a fast-paced and evolving environment

Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience

You have experience in the music industry and a true passion for music

Familiarity with customer research, audience segmentation, product analytics, and experimentation

Experience with subscription plans, pricing and packaging, mobile applications, or international launches

5+ years of experience in product marketing, go-to-market strategy, integrated marketing, growth marketing, or a related field.

Required skills

Product Marketing, Go-to-Market Strategy, Integrated Marketing, Growth Marketing, Product Positioning and Messaging, Marketing to Independent Creators, Entrepreneurs, or Small Businesses, Customer Research, Audience Segmentation, Product Analytics, Subscription Pricing and Packaging

Preferred skills

Project Management

Experience

5+ years