CRM Lifecycle Manager

Brigit is a financial health company that helps customers manage their money and build credit. The CRM Lifecycle Manager owns cross-channel lifecycle communications and campaigns, using personalized messaging, testing, and performance insights to improve customer engagement and retention.

Responsibilities

• You'll own the CRM calendar from end to end, shaping the strategy, planning what goes out, balancing business requests and customer fatigue across segments to deliver the optimal cadence. Own the marketplace lifecycle programs, building email, push, SMS, and in-app journeys that connect customers with offers that help them. Define the friction points and design messaging that turns them into moments of progress. You'll also help new users get started and bring lapsed ones back
• You'll manage campaigns end to end by building email push and SMS launches hands-on in our ESP tool. You'll also write briefs, coordinate creative, and manage approvals, build/deploy campaigns and deliver results and recommendations on each program
• Keep a pulse on performance. You'll check in on results daily, dig into what's working across channels, and use it to decide what to test next
• Share the story behind the numbers, presenting campaign performance to business stakeholders along with what you learned and where you're headed next
• Team up with Product, Design, Engineering, Data, and Brand to deliver an integrated experience that is aligned across timelines and priorities
• You will ensure campaigns (including tests, segmentation and complex personalization logic) are set up, deployed, and QA-ed accurately in a timely manner. You will also troubleshoot and fix issues when they come up

Preferred

• ideally at a DTC or consumer app company
• Basic Figma skills
• Handlebars experience
• DTC
• consumer app experience
• Basic Figma
• Handlebars

Benefits

• Medical, dental, and vision insurance
• Flexible PTO Policy
• 401k plan
• Paid Parental Leave
• Physical and mental wellbeing benefits including Wellhub for access to virtual workouts and discounted gym memberships, and Headspace Care for covered virtual therapy sessions and unlimited on demand health support
• Monthly reimbursement to use for wifi and/or cell phone bills
• Annual reimbursement for Learning & Development
• A dynamic, flexible and collaborative start-up work environment with a highly talented team

Company

• Consumer financial app for cash advances, credit building, budgeting
• New York, New York, USA
• https://hellobrigit.com/
• Founded in 2017
• 51-200 employees

Qualifications

• 4-6+ years in email marketing, CRM, or lifecycle marketing
• Hands-on experience with a marketing automation platform like Iterable
• You know how to build automated lifecycle flows, and when something breaks, you troubleshoot it and suggest a fix
• A track record of running a full CRM calendar across multiple user segments without dropping the ball
• A sharp eye for detail and strong follow-through
• Your campaigns go out right and on time
• A love of testing
• You always have an experiment running, and you know how to read the results
• Strong analytical skills
• You set your own roadmap and KPIs and turn results into action
• Exceptional organization and project management skills, experience managing multiple competing projects/deadlines, and strong attention to detail
• Excellent communication skills
• A creative mind and a real care for customers
• A proactive teammate and clear communicator who's curious about new tools and ways of working
• Comfort with basic HTML and CSS
• You won't be coding emails from scratch, but you can fix a padding issue or a broken link
• Ideally at a DTC or consumer app company
• Basic Figma skills
• Handlebars experience
• 4-6+ years in email marketing, CRM, or lifecycle marketing,

Required skills

• Email Marketing, CRM, Lifecycle Marketing, Iterable, Marketing Automation, Campaign Management, Customer Segmentation, Marketing Experimentation, HTML, CSS, Handlebars, Figma

Preferred skills

• ideally at a DTC or consumer app company, Basic Figma skills, Handlebars experience

Experience

• 4+ years