Lifecycle Marketing Manager, Campaign Strategy & Execution

Notion is seeking a Lifecycle Marketing Manager to develop and execute campaigns that help users discover value, adopt key workflows, and deepen their use of Notion. The role owns campaigns from strategy through execution and measurement, partnering cross-functionally to improve customer journeys and drive product and business outcomes.

Responsibilities

• Own the campaign portfolio. Independently lead a portfolio of launch, one-off, and evergreen lifecycle campaigns with clear prioritization and predictable delivery
• Turn opportunities into strategies. Translate product launches, lifecycle moments, and business priorities into clear objectives, audiences, journeys, channel plans, and success metrics
• Build high-impact lifecycle programs. Develop campaigns across onboarding, activation, adoption, collaboration, monetization, retention, and resurrection
• Execute from brief to measurement. Own audience creation, build, QA, localization, launch readiness, and post-campaign analysis across email and in-product messaging
• Improve foundational journeys. Audit existing programs and recommend which should be maintained, improved, rebuilt, or retired; lead the rebuild of priority onboarding or adoption journeys
• Raise the experimentation bar. Develop testable hypotheses and use segmentation, personalization, holdouts, and A/B tests to understand incremental impact
• Measure customer and business outcomes. Connect campaigns to activation, product adoption, collaboration, conversion, retention, or qualified sales outcomes—not only opens and clicks
• Lead cross-functional delivery. Coordinate dependencies across Product, Engineering, Data Science, Product Marketing, Marketing Operations, Demand Generation, Sales, and external partners
• Create repeatable systems. Turn recurring campaign work into templates, playbooks, and reusable operating patterns that improve quality and velocity
• Enable safe self-service. Help cross-functional partners execute effectively while maintaining Lifecycle's strategic, customer-experience, and quality standards

Preferred

• working knowledge of SQL or self-serve analytics
• Experience with B2B or product-led growth, product telemetry, in-product messaging, or AI-assisted campaign workflows
• SQL
• Self-Serve Analytics
• B2B
• Product Telemetry
• In-Product Messaging
• AI-Assisted Campaign Workflows

Benefits

• Equity
• Hybrid work arrangement: in-office Mondays, Tuesdays, and Thursdays (Anchor Days).

Company

• AI workspace for customizable team collaboration and workflow automation
• San Francisco, California, USA
• https://www.notion.com/
• Founded in 2016
• 501-1000 employees

Qualifications

• Significant experience owning lifecycle, CRM, growth, or product-marketing campaigns from strategy through execution
• A track record of independently leading complex, cross-functional campaigns at meaningful scale
• Strong customer-journey thinking across activation, adoption, engagement, conversion, and retention
• Hands-on experience with a lifecycle platform such as Customer.io, Braze, Iterable, or Salesforce Marketing Cloud
• Strong audience segmentation, personalization, experimentation, and campaign-measurement skills
• Ability to use data to prioritize opportunities, evaluate results, and change strategy
• Excellent project leadership: clear briefs, dependable execution, proactive risk management, and crisp stakeholder communication
• Strong editorial and customer judgment—you care about sending useful, relevant messages rather than maximizing message volume
• Comfort operating in a product-led, highly cross-functional environment with incomplete information
• 8+ total years relevant + transferrable experience
• Working knowledge of SQL or self-serve analytics
• Experience with B2B or product-led growth, product telemetry, in-product messaging, or AI-assisted campaign workflows

Required skills

• Lifecycle Marketing Campaign Management, Customer Journey Strategy, Customer.io, Braze, Iterable, Salesforce Marketing Cloud, Audience Segmentation, Marketing Experimentation, Campaign Measurement and Analytics, SQL, Product-Led Growth

Preferred skills

• working knowledge of SQL or self-serve analytics

Experience

• 8+ years