Sr. Product Marketing Manager

Tektronix is hiring a Senior Product Marketing Manager to serve as the commercial and market strategist for a portfolio of test and measurement products and solutions. The role translates customer and market insights into portfolio strategy, positioning, go-to-market plans, sales enablement, and initiatives that grow product adoption and revenue.

Responsibilities

Develop deep expertise in target markets, customer workflows, applications, and buying behaviors

Identify emerging customer needs, industry trends, competitive threats, and growth opportunities

Conduct market research, customer interviews, win/loss analysis, and voice-of-customer initiatives

Translate market insights into recommendations that influence portfolio direction and investment priorities

Partner with Product Management to ensure market opportunities and customer requirements are well understood

Develop and maintain market positioning, value propositions, and portfolio narratives

Translate complex technical capabilities into customer-focused business value

Establish compelling differentiation strategies against competitors

Ensure consistency of messaging across product launches, campaigns, digital channels, sales content, and customer engagements

Create frameworks that help internal teams communicate portfolio value effectively

Define target audiences, market segments, buyer personas, and commercialization approaches

Lead go-to-market planning for new products, solutions, and strategic initiatives

Partner across functions to develop launch strategies and readiness plans

Establish launch KPIs, adoption metrics, and success criteria

Measure market response and drive continuous improvement of commercialization activities

Develop sales plays, competitive positioning frameworks, executive messaging, and enablement content

Enable direct sales teams, channel partners, and distribution organizations

Support strategic pursuits and customer engagements through market expertise and competitive insight

Work closely with Sales leadership to improve pipeline development, win rates, and market penetration

Drive customer adoption and portfolio expansion initiatives

Identify opportunities for upsell, cross-sell, bundled solutions, and adjacent market growth

Monitor portfolio performance and market penetration

Recommend actions that improve business performance and customer engagement

Act as a trusted advisor across Product Management, Technical Marketing, Sales, and executive leadership

Lead initiatives that span multiple products, solution areas, or market segments

Mentor team members and help establish best practices for product marketing excellence

Represent Tektronix at customer meetings, industry events, conferences, and market-facing engagements

Preferred

MBA or advanced degree

Experience in test and measurement, instrumentation, RF, communications, semiconductor test, aerospace, defense, sensing, automation, industrial systems, or related technology markets

Experience working with global sales organizations and channel partners

Experience supporting portfolio strategy and market expansion initiatives

Experience presenting to customers, industry groups, or executive leadership teams

MBA

Advanced Degree

Instrumentation

RF

Semiconductor Testing

Aerospace

Sensing

Industrial Systems

Related Technology Markets

Global Sales

Channel Partner Management

Portfolio Strategy

Market Expansion

Presentation Skills

Benefits

United States (Hybrid/Remote Eligible)

The opportunity to influence the direction of industry-leading technology portfolios

Work alongside world-class engineering and commercial teams

Help customers solve complex measurement and sensing challenges

Company

Test and measurement equipment design and manufacturing

Beaverton, Oregon, USA

http://www.tek.com/

Founded in 1946

1001-5000 employees

Qualifications

Bachelor's degree in Marketing, Business, Engineering, Science, or related field

10+ years of experience in Product Marketing, Strategic Marketing, Product Management, Business Development, Commercial Strategy, or related roles

Demonstrated success launching and growing technology products or solutions

Strong experience developing go-to-market and commercialization strategies

Experience conducting market analysis, voice-of-customer activities, and competitive assessments

Strong communication, influence, and executive presentation skills

Ability to lead complex cross-functional initiatives without formal authority

Anticipates market shifts and growth opportunities

Connects customer needs with business strategy

Develops long-term plans that drive sustainable growth

Deep understanding of buyer behavior and customer workflows

Ability to identify unmet market needs and emerging opportunities

Leverages data and insight to influence strategic decisions

Understands revenue drivers, market dynamics, and portfolio economics

Connects business outcomes to commercialization activities

Balances strategic opportunities with execution priorities

Builds alignment across diverse stakeholder groups

Leads through expertise and credibility

Effectively communicates with technical, commercial, and executive audiences

Creates compelling narratives around customer value

Simplifies complex technologies into clear market messages

Delivers persuasive presentations and strategic recommendations

MBA or advanced degree

Experience in test and measurement, instrumentation, RF, communications, semiconductor test, aerospace, defense, sensing, automation, industrial systems, or related technology markets

Experience working with global sales organizations and channel partners

Experience supporting portfolio strategy and market expansion initiatives

Experience presenting to customers, industry groups, or executive leadership teams

10+ years of experience in Product Marketing, Strategic Marketing, Product Management, Business Development, Commercial Strategy, or related roles.

Required skills

Product Marketing, Go-to-Market Strategy, Commercialization Strategy, Market Analysis, Voice-of-Customer Research, Competitive Assessment, Technology Product Launches, Test and Measurement, Instrumentation, RF, Semiconductor Test

Preferred skills

MBA or advanced degree

Experience

10+ years