Performance Marketing Manager

Sundae is seeking a Performance Marketing Manager to manage and optimize acquisition marketing programs, primarily across paid digital channels. The role plans, executes, and measures campaigns that generate qualified homeowner opportunities, while partnering with sales, revenue operations, creative teams, and external vendors to improve growth and marketing efficiency.

Responsibilities

Own acquisition marketing performance across Google Ads, Meta, and other digital channels, with additional oversight of direct mail, TV/CTV, and emerging opportunities

Monitor campaign performance and identify opportunities to improve lead volume, lead quality, conversion rates, and cost efficiency

Develop testing strategies for audiences, creative, offers, landing pages, bidding approaches, and channel mix

Analyze performance by market, campaign, channel, and audience segment to identify growth opportunities

Recommend marketing budget allocations based on performance, business objectives, and expected return on investment

Identify opportunities to improve marketing efficiency, including evaluating the financial and operational benefits of bringing digital campaign management in-house

Own hands-on execution and optimization of paid search and paid social campaigns, primarily Google Ads and Meta

Manage campaign setup, targeting, bidding, budgets, creative testing, and ongoing performance improvements

Support direct mail acquisition programs, including audience segmentation, targeting, list strategy, vendor coordination, and response rate analysis

Collaborate with external partners on direct mail and TV/CTV campaigns, evaluating performance and recommending improvements

Identify and test emerging acquisition channels that demonstrate potential for scalable, cost-effective lead generation

Build and maintain performance reporting across all acquisition channels

Track key metrics including CPL, CPMQL, CAC, conversion rates, and return on marketing investment

Identify performance trends and provide actionable recommendations to leadership

Develop forecasting models and support annual and quarterly planning initiatives

Partner with Revenue Operations to maintain accurate attribution, conversion tracking, and performance measurement across acquisition channels

Partner with creative and web resources to improve landing page performance

Develop and execute A/B testing initiatives focused on conversion rate optimization

Identify opportunities to improve user experience and lead capture efficiency

Monitor form completion rates, engagement metrics, and lead quality indicators

Manage relationships with media agencies, platform representatives, data providers, and marketing vendors

Hold partners accountable to performance expectations and service levels

Evaluate vendor performance and recommend process improvements, contract changes, or alternative solutions when appropriate

Improve lead volume, lead quality, and acquisition efficiency across core marketing channels

Develop and execute a disciplined testing roadmap across audiences, creative, offers, landing pages, and channel strategies

Build clear performance reporting that provides actionable insights to leadership and supports data-driven decision making

Identify and scale new acquisition opportunities that contribute meaningfully to member growth and profitability

Improve marketing ROI through continual optimization of budgets, channel mix, targeting, and campaign performance

Serve as a trusted subject matter expert on acquisition marketing, helping Sundae and its members maximize the impact of every marketing dollar invested

Preferred

Salesforce experience is strongly preferred

Experience with direct mail acquisition, including audience targeting, list segmentation, vendor coordination, and response measurement, is a plus

TV and/or connected TV (CTV) campaign experience is preferred but not required

Experience in real estate, home services, financial services, mortgage, or direct response lead generation is a plus

Salesforce

Direct Mail Acquisition

Audience Targeting

List Segmentation

Response Measurement

TV Campaigns

Connected TV (CTV) Campaigns

Real Estate Industry Experience

Home Services Industry Experience

Financial Services Industry Experience

Mortgage Industry Experience

Direct Response Lead Generation

Benefits

Participation in Sundae's performance-based bonus program

Equity opportunity

Comprehensive benefits

Generous PTO

Remote work environment with a preference for candidates located in the San Diego area

Company

Residential real estate marketplace for as-is home sales.

San Francisco, California, USA

https://sundae.com/

Founded in 2018

51-200 employees

Qualifications

5+ years of hands-on performance marketing experience, with demonstrated success managing paid digital acquisition campaigns and delivering measurable lead generation results

Demonstrated expertise independently managing Google Ads and paid social campaigns, particularly Meta, including campaign strategy, keyword targeting, bidding, conversion tracking, budget optimization, and measurable improvements in lead generation performance

Experience managing significant advertising budgets, with strong analytical capabilities and an understanding of lead generation economics, including CPL, CAC, conversion rates, and marketing attribution

Ability to independently execute digital campaigns and effectively manage external agencies, with the technical expertise to evaluate performance, challenge recommendations, and identify opportunities for improvement

Comfortable working with CRM and sales funnel data to understand how marketing activity translates into qualified leads and business outcomes

Proficiency with Google Analytics, Looker Studio, or comparable marketing analytics and reporting tools

Experience managing campaigns across multiple markets, geographies, or audience segments simultaneously

Ability to operate independently in a lean, entrepreneurial environment, balancing strategic thinking with hands-on execution

Strong communication and collaboration skills, with the ability to work effectively across marketing, sales, operations, vendors, and leadership

Salesforce experience is strongly preferred

Experience with direct mail acquisition, including audience targeting, list segmentation, vendor coordination, and response measurement, is a plus

TV and/or connected TV (CTV) campaign experience is preferred but not required

Experience in real estate, home services, financial services, mortgage, or direct response lead generation is a plus

5+ years of hands-on performance marketing experience, with demonstrated success managing paid digital acquisition campaigns and delivering measurable lead generation results.

Required skills

Performance Marketing, Google Ads, Meta Ads, Digital Lead Generation, Marketing Attribution, Salesforce, Google Analytics, Looker Studio, Direct Mail Marketing, CTV Advertising, Real Estate Marketing, Financial Services Marketing

Preferred skills

Salesforce experience is strongly preferred

Experience

5+ years