Product Marketing Manager - Onboarding

Plaid is hiring a Product Marketing Manager to lead its onboarding strategy and develop a clear onboarding narrative and go-to-market strategy. The role partners with Product, Sales, Enablement, Growth, and Marketing to shape product-market fit, influence roadmap decisions, and drive adoption and growth.

Responsibilities

• Lead onboarding positioning and messaging across products, ensuring a unified narrative
• Identify and validate product-market fit through customer insight, data, and experimentation
• Partner cross-functionally with Product and Marketing to launch and scale products
• Influence roadmap decisions by advocating for customer needs and market signals

Preferred

• preferably in fintech or b2b technology
• Proven track record influencing Product and cross-functional stakeholders
• Fintech Experience
• B2B Technology Experience
• Influencing
• Stakeholder Management

Benefits

• Equity and/or commission, depending on the position offered
• Medical coverage
• Dental coverage
• Vision coverage
• 401(k)

Company

• Financial data network connecting bank accounts to fintech apps
• San Francisco, California, USA
• https://plaid.com/
• Founded in 2013
• 501-1000 employees

Qualifications

• 5+ years in Product Marketing
• Strong analytical rigor – comfort using funnel metrics to drive strategy
• Preferably in fintech or b2b technology
• Proven track record influencing Product and cross-functional stakeholders

Required skills

• Product Marketing, Funnel Metrics Analysis, Fintech, B2B Technology, Stakeholder Influence

Preferred skills

• preferably in fintech or b2b technology

Experience

• 5+ years