Senior Lifecycle Marketing Manager

ClickHouse is hiring its first Senior Lifecycle Marketing Manager to engage, activate, and grow users across the customer journey. The role builds behavior-driven lifecycle programs across email and in-product channels to convert signups, trial users, and prospects into pipeline and self-serve revenue, supporting both product-led and sales-led motions.

Responsibilities

Own lifecycle marketing strategy end to end, from signup onboarding through activation, conversion, expansion, and re-engagement, with accountability for trial-to-paid conversion, MQL volume, and influenced pipeline

Build behavior-triggered nurture programs that respond to product usage, content engagement, and intent signals, so the right message reaches the right user at the right stage

Design and optimize onboarding journeys for ClickHouse Cloud signups, partnering with Growth PMs and the product team to align email touchpoints with in-product experiences and drive activation

Run always-on nurture for the sales-led funnel, with segmented streams by persona, use case, and funnel stage that warm prospects for sales and accelerate open opportunities

Build and run a testing roadmap across subject lines, send cadence, content formats, and channel mix, using results to improve engagement and conversion

Report on lifecycle funnel metrics for PLG and SLG, analyze conversion at each stage, identify drop-off points, and implement improvements

Track industry trends, competitor activity, and emerging technologies to identify new lifecycle opportunities

Preferred

experience at a company with an open-source product

Open-Source Product Experience

Benefits

Flexible work environment; remote-friendly.

Employer contributions towards your healthcare.

Every new team member who joins the company receives stock options.

Flexible time off in the US; generous entitlement in other countries.

A USD$500 home office setup if you’re a remote employee.

Opportunities to engage with colleagues at company-wide offsites.

Company

Open-source columnar database for real-time analytics.

Palo Alto, California, USA

https://clickhouse.com/

Founded in 2021

501-1000 employees

Qualifications

6+ years owning lifecycle, email, or growth marketing programs (onboarding, activation, nurture, retention). Years can be combined across roles

At least 3 years at a database, data infrastructure, developer tooling, or API company, or another technical product sold to developers or data practitioners

Proven track record of building behavior-triggered lifecycle programs that measurably improved activation, conversion, and pipeline at a PLG company with a free trial, free tier, or self-serve signup

Analytical mindset, with the ability to interpret data, identify trends, run experiments, and make data-driven decisions

Excellent written and verbal communication skills, with demonstrated ability to create engaging content for developers and to work closely with engineers and product partners

Strong project management and organizational skills, with the ability to manage multiple programs simultaneously and meet deadlines

Experience at a company with an open-source product

6+ years owning lifecycle, email, or growth marketing programs (onboarding, activation, nurture, retention). Years can be combined across roles.

Required skills

Lifecycle Marketing, Email Marketing, Growth Marketing, Marketing Automation, Behavior-Triggered Lifecycle Programs, Product-Led Growth (PLG), Developer Marketing, Marketing Analytics

Preferred skills

Project Management, Written and verbal communication

Experience

6+ years