Content Marketing Manager

Hover is a property technology company that uses proprietary AI and property data to help homeowners, contractors, and insurance professionals understand and improve properties. The Content Marketing Manager will lead content strategy and integrated campaigns for Hover’s self-serve, product-led business, creating content that drives awareness, engagement, signups, feature utilization, and monetization.

Responsibilities

• Own Hover's content marketing strategy across long-form and short-form content, including website pages, blogs, digital resources, thought leadership, product content, email, and campaign assets
• Develop integrated marketing campaigns and corresponding content calendar that supports strategic initiatives, product launches, seasonal programs, and revenue goals
• Create compelling content that speaks to contractors and other key audiences throughout the buyer journey
• Partner with Product Marketing to translate product capabilities into clear, customer-centric messaging and content
• Partner within the Growth Marketing team on experimentation and prioritization so content is built against the highest-impact areas
• Manage the end-to-end content production process—including creative briefs, stakeholder reviews, publishing, and performance measurement
• Produce and contribute to the execution of a variety of content formats, like website content, blog articles, webinars, original research and industry reports, guides and templates, video
• Analyze campaign and content performance to identify opportunities for optimization and continuously improve organic website traffic, content engagement, self-serve signups, feature utilization, and monetization
• Stay current on content marketing, AI-assisted content creation, and B2B storytelling trends, bringing new ideas and best practices to the team

Preferred

• Experience with HubSpot or another marketing automation platform
• Experience working at a high-growth B2B SaaS company
• Experience marketing to technical buyers or industries such as construction, insurance, real estate, or vertical SaaS
• Familiarity with AI-assisted content creation tools and modern content workflows
• Basic understanding of SEO best practices and how content supports organic growth
• HubSpot experience
• Marketing automation platform
• B2B SaaS experience
• Marketing to technical buyers
• Industry knowledge construction
• Industry knowledge insurance
• Industry knowledge real estate
• Vertical SaaS experience
• AI content creation tools
• Content workflows
• SEO best practices
• Content for organic growth

Benefits

• Meaningful equity in a fast-growing company
• Comprehensive medical, dental, and vision coverage for you and dependents
• Unlimited and flexible vacation policy
• Generous paid parental and new child bonding leave
• A mandatory self-care day each month to allow employees to recharge
• Recurring fitness classes, meditation/mindfulness tools, virtual therapy, and family planning assistance
• Continued education support covering the cost of management training, conferences, workshops, or certifications
• Hybrid work at Hover’s San Francisco and New York City hubs for employees living within a 50-mile radius, with attendance at the local office at least three times a week

Company

• 3D property modeling and claims automation platform
• San Francisco, California, USA
• http://www.hover.to/
• Founded in 2011
• 201-500 employees

Qualifications

• 4–6 years of experience in Content Marketing, Campaign Marketing, Demand Generation, or Growth Marketing
• Demonstrated success developing content-driven marketing campaigns across multiple channels
• Strong writing, editing, and storytelling skills with the ability to adapt messaging for different audiences
• Experience managing editorial calendars and leading content production from concept through publication
• Experience creating B2B marketing content, including blogs, content libraries, landing pages, email campaigns, and webinars
• Strong project management skills with the ability to manage multiple campaigns simultaneously
• Experience measuring content performance and using data to improve campaign effectiveness
• Experience collaborating cross-functionally with Product Marketing, Sales, Design, Customer Success, and Growth Marketing
• Excellent communication skills and strong attention to detail
• Experience with HubSpot or another marketing automation platform
• Experience working at a high-growth B2B SaaS company
• Experience marketing to technical buyers or industries such as construction, insurance, real estate, or vertical SaaS
• Familiarity with AI-assisted content creation tools and modern content workflows
• Basic understanding of SEO best practices and how content supports organic growth
• 4–6 years of experience in Content Marketing, Campaign Marketing, Demand Generation, or Growth Marketing.

Required skills

• Content Marketing, Integrated Marketing Campaigns, Editorial Calendar Management, B2B Marketing Content, Content Performance Analytics, HubSpot, SEO, AI-Assisted Content Creation

Preferred skills

• Writing and Editing, Project Management

Experience

• 4-6 years