Marketing Operations Manager

Autodesk is a software company that helps innovators design and make products, buildings, factories, and entertainment. The Marketing Operations Manager will lead operations for the Informed Design and Industrialized Construction Marketing portfolio by building scalable processes, systems, measurement frameworks, and AI-enabled workflows. The role will partner with Marketing, Sales, and Product Marketing to improve data integrity, campaign performance, lifecycle management, and measurable pipeline contribution.

Responsibilities

Serve as the primary marketing operations owner for the Industrialized Construction & Informed Design portfolio, including process design, lifecycle management, measurement frameworks, and systems alignment

Identify and implement AI-enabled automation, segmentation, reporting, or workflow enhancements that improve speed, data quality, and decision-making while ensuring responsible AI usage and governance alignment

Partner with central Marketing Ops, Sales, and Product Marketing to align tooling, lifecycle definitions, governance, and execution standards

Design and maintain reliable lead capture, routing, scoring, and lifecycle management frameworks that ensure data integrity and seamless Sales handoff

Develop and maintain reporting frameworks and dashboards that provide visibility into campaign performance, experimentation outcomes, lifecycle conversion, pipeline impact, and marketing ROI

Establish campaign tracking, automation, UTM governance, and measurement standards to ensure consistency and performance visibility across initiatives

Enable rapid experimentation while maintaining governance, compliance, and best practices including data privacy, brand standards, and platform integrity

Identify operational gaps and proactively recommend scalable solutions

Preferred

Experience supporting marketing efforts tied to new products, emerging business areas, or incubation-stage initiatives

Hands-on experience with marketing automation platforms such as Marketo and project management tools such as Airtable

Experience applying AI within marketing operations beyond basic productivity use cases

Familiarity with data governance, privacy standards, and responsible AI practices in a marketing context

Experience working within matrixed or globally distributed teams

Exposure to the AECO, construction, manufacturing, or industrial technology space

Marketing automation platforms

Project management tools

AI in marketing operations

Data governance

Privacy standards

Responsible AI practices

Matrixed teams experience

Globally distributed teams experience

AECO industry knowledge

Construction industry knowledge

Manufacturing industry knowledge

Industrial technology knowledge

Benefits

Health benefits

Financial benefits

Time away

Everyday wellness

Annual cash bonuses

Commissions for sales roles

Stock grants

A comprehensive benefits package

Company

3D design, engineering, construction, manufacturing, and entertainment software

San Francisco, California, USA

http://www.autodesk.com/

Founded in 1982

10001+ employees

Qualifications

5–8 years of experience in marketing operations or marketing technology within a B2B environment

Strong working knowledge of CRM-based marketing ecosystems, including hands-on experience with Salesforce and ensuring reliable lead flow, data integrity, and reporting

Experience designing or maintaining lead capture, routing/scoring, lifecycle stages, and Sales handoff processes

Demonstrated ability to translate marketing strategy and experimentation into scalable operational frameworks and measurable outcomes

Strong analytical and problem-solving skills, with the ability to interpret performance signals and drive continuous improvement

Experience collaborating closely with Sales, RevOps, and centralized operations teams in a B2B go-to-market environment

Strong communication and documentation skills; able to enable cross-functional partners to adopt new processes and ways of working

Comfortable operating independently in ambiguous, fast-evolving environments and influencing without direct authority

Experience supporting marketing efforts tied to new products, emerging business areas, or incubation-stage initiatives

Hands-on experience with marketing automation platforms such as Marketo and project management tools such as Airtable

Experience applying AI within marketing operations beyond basic productivity use cases

Familiarity with data governance, privacy standards, and responsible AI practices in a marketing context

Experience working within matrixed or globally distributed teams

Exposure to the AECO, construction, manufacturing, or industrial technology space

Required skills

Marketing Operations, Marketing Technology, Salesforce, Marketo, Airtable, Lead Capture, Routing, and Scoring, Lifecycle Management, Marketing Analytics and Reporting, Marketing Attribution, Data Governance, Privacy Standards, Responsible AI

Experience

5-8 years