Senior Lifecycle Marketing Manager, Smart Card

SoFi is hiring a Senior Lifecycle Marketing Manager to drive planning and growth for its Smart Card product and features. The role develops personalized, data-driven lifecycle campaigns across customer stages and works cross-functionally to achieve business goals.

Responsibilities

• Develop comprehensive lifecycle marketing strategies to drive card account opens, funding, card activation and ongoing spend
• Collaborate with cross-functional teams, including product, product marketing, and business unit leadership to ensure alignment of marketing efforts with product and business goals
• Plan personalized multi-channel (email, push, in-app, and SMS) lifecycle marketing campaigns that drive ongoing spend, rewards redemption and upsell
• Design and deploy educational content strategies to help members build their credit profile through responsible use of their secured Smart Card
• Manage a rigorous experimentation roadmap for full-funnel program performance, analyzing campaign performance and optimizing campaign performance based on key performance indicators (KPIs)
• Drive campaign automation and personalization, leveraging audience and performance insights to build and optimize high-performing always-on campaigns
• Report on lifecycle channel, campaign and program performance, sharing insights with marketing and business leadership
• Collaborate with the data science team to develop reporting frameworks, track marketing performance metrics, and provide actionable insights to stakeholders
• Direct campaign priorities with Lifecycle Marketing Tech Ops

Preferred

• Experience working in a regulated industry (FinTech or Wealth Management) is highly preferred
• MBA or other advanced degrees
• Previous finance, tech, or brokerage industry experience
• Regulated Industry Experience
• FinTech Experience
• Wealth Management Experience
• MBA
• Advanced Degree
• Finance Industry Experience
• Technology Industry Experience
• Brokerage Industry Experience

Benefits

• Eligible for a bonus
• Eligible for long term incentives

Company

• Consumer financial services for borrowing, saving, spending, investing, and banking
• San Francisco, California, USA
• https://www.sofi.com/
• Founded in 2011
• 1001-5000 employees

Qualifications

• Bachelor's Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience)
• 6+ years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS
• A proven track record of driving lifecycle marketing strategy with expertise in driving new growth through cross-sell and upsell, new member onboarding and retention activities at scale
• Strong analytical chops with experience using various testing methodologies
• Experience in directing creative decisions for lifecycle marketing and conducting rigorous testing of value propositions
• Effective verbal and written communication skills
• Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership
• Experience leveraging AI-driven insights or machine learning models to enhance audience segmentation, personalization, and campaign optimization
• Experience working in a regulated industry (FinTech or Wealth Management) is highly preferred
• MBA or other advanced degrees
• Previous finance, tech, or brokerage industry experience
• 6+ years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS.

Required skills

• Lifecycle Marketing, Email Marketing, In-App Marketing, Push Marketing, SMS Marketing, Cross-Selling and Upselling, Member Onboarding and Retention, Marketing Experimentation, Audience Segmentation, Campaign Personalization, Machine Learning, FinTech and Wealth Management

Preferred skills

• MBA or other advanced degrees, Previous finance, tech, or brokerage industry experience

Experience

• 6+ years