Vice President, Channel Marketing Manager

PIMCO is a global leader in active fixed income and provides investment solutions across public and private markets. The Vice President, Channel Marketing Manager will lead data-driven, multi-year marketing strategies, client segmentation, targeted campaigns, and integrated marketing programs for U.S. financial advisors. The role partners with sales, digital, events, content, creative, and analytics teams to drive engagement, business growth, and measurable marketing outcomes.

Responsibilities

• Develop and implement integrated, multi-channel marketing strategies aligned with business and firmwide growth objectives
• Design and execute multi-year marketing plans to support key client segments and distribution priorities
• Own client segmentation and audience strategy, leveraging insights and analytics to inform targeting, enhance personalization, and optimize marketing investments
• Lead the development and activation of integrated marketing programs that drive awareness, engagement, and conversion across the client lifecycle
• Partner closely with sales leadership and client-facing teams to identify opportunities, translate business needs into actionable marketing strategies, and align marketing initiatives with sales priorities
• Serve as a key point of coordination across Digital, Events, Content, Creative, Analytics, and other partners to deliver cohesive client experiences across channels
• Localize and activate broader marketing campaigns to ensure regional relevance and effectiveness
• Leverage data, analytics, and marketing technology to measure performance, generate insights, and optimize marketing strategies, using automation to drive efficiency and scale
• Maintain a test-and-learn mindset, continuously refining strategies and campaigns based on performance data, client feedback, and market insights
• Drive the adoption of innovative tools, technologies, and ways of working to enhance marketing effectiveness, scalability, and business impact
• Manage and prioritize a dynamic portfolio of initiatives in response to evolving business needs and market opportunities
• Support sales teams by ensuring access to relevant, timely, and effective marketing resources
• Ensure marketing activities comply with applicable regulatory requirements in partnership with Compliance

Preferred

• * Knowledge of investment products (e.g., Models, Alternatives, Municipals, SMAs, ETFs) preferred
• Investment Products Knowledge

Benefits

• A discretionary bonus

Company

• Active fixed income investment management firm
• Newport Beach, California, USA
• http://www.pimco.com/
• Founded in 1971
• 1001-5000 employees

Qualifications

• * Bachelor's degree required
• * 8+ years of experience in asset management or financial services marketing
• * Strong knowledge of intermediary, institutional, and/or advisor client segments
• * Demonstrated experience developing and executing integrated marketing strategies that support business growth and client engagement across digital, content, event, paid media, and sales enablement channels
• * Proven success partnering with sales teams to drive commercial outcomes
• * Experience leveraging data, marketing technology, and automation to enhance channel marketing effectiveness and efficiency
• * Genuine interest in applying innovative tools, including AI, to improve campaign performance and scalability
• * Deep understanding of client investment needs and decision-making processes
• * Strong digital marketing, campaign management, and performance measurement capabilities
• * Familiarity with marketing and project management platforms (e.g., Smartsheet, Seismic)
• * Agile marketing experience is desirable
• * Knowledge of investment products (e.g., Models, Alternatives, Municipals, SMAs, ETFs) preferred
• * 8+ years of experience in asset management or financial services marketing.

Required skills

• Channel Marketing, Integrated Marketing Strategy, Client Segmentation, Audience Strategy, Digital Marketing, Campaign Management, Marketing Analytics, Marketing Automation, Artificial Intelligence, Financial Services Marketing, Investment Products, Sales Enablement, Smartsheet, Seismic, Agile Marketing, Stakeholder Management

Experience

• 8+ years