Senior Partner Marketing Manager

Twilio is seeking a Senior Partner Marketing Manager to scale its partner ecosystem and drive regional pipeline growth. The role develops joint co-marketing and demand-generation programs, aligns internal sales teams with partner leadership, and manages partner campaigns, budgets, lead governance, and pipeline reporting.

Responsibilities

Develop data-driven multi-quarter co-marketing plans and joint GTM strategies with strategic partners to hit regional pipeline targets

Execute targeted account-mapping using platforms like Crossbeam to drive custom 1:1 ABM campaigns for elite partners and scalable digital toolkits for broader partner networks

Co-create compelling "better together" messaging, solution briefs, and branded assets with Product Marketing to showcase joint value propositions

Orchestrate high-velocity field campaigns, executive roundtables, workshops, and sponsorship presence at major industry flagship events to source new logos

Deliver turn-key, through-partner demand-generation programs and drive partner adoption of the Twilio Partner Portal for self-service execution

Equip partner sales and BDR teams with custom outreach playbooks, script templates, and email sequences to ensure rapid campaign follow-up

Enforce strict lead-routing governance rules and follow-up SLAs to minimize channel conflict and optimize lead-to-opportunity conversion

Manage partner marketing operational budgets, ensuring fiscal compliance and optimal ROI across co-marketing investments

Track and report on Partner-Sourced and Partner-Influenced pipeline performance within Salesforce (SFDC) for regular Quarterly Business Reviews (QBRs)

Preferred

Bachelor's degree in Marketing, Business Administration, Communications, or a related field

Experience delivering tailored Account-Based Marketing (ABM) frameworks and field events (CXO roundtables, executive dinners) for partner ecosystems

Marketing

Business Administration

Account-Based Marketing (ABM)

ABM Framework Development

Field Event Management

Partner Ecosystem Marketing

Executive Event Planning

Benefits

Remote-first work; this role is full-time remote, with possible ad-hoc in-person team gatherings, functional off-sites, or customer meetings.

Generous time off.

Ample parental and wellness leave.

Healthcare.

A retirement savings program.

This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan.

All roles are generally eligible for health care insurance, a 401(k) retirement account, paid sick time, paid personal time off, and paid parental leave. Offerings vary by location.

Twilio supports employees’ volunteering and donation efforts.

Company

Customer engagement platform with APIs for SMS, voice, and email

San Francisco, California, USA

https://www.twilio.com/

Founded in 2008

5001-10000 employees

Qualifications

6–8+ years of experience in Partner Marketing, Channel Marketing, Field Marketing, or B2B Demand Generation within the enterprise cloud or SaaS ecosystem

Demonstrated track record of co-marketing success with major cloud vendors, GSIs, SIs, or ISVs

Hands-on proficiency with Salesforce (SFDC), Partner Relationship Management (PRM) platforms, and account-mapping platforms (e.g., Crossbeam)

Strong analytical ability to manage operational budgets, enforce lead routing SLAs, and measure pipeline attribution/ROI

Exceptional cross-functional leadership, communication, and stakeholder management skills across sales, product marketing, and partner executive teams

Bachelor's degree in Marketing, Business Administration, Communications, or a related field

Experience delivering tailored Account-Based Marketing (ABM) frameworks and field events (CXO roundtables, executive dinners) for partner ecosystems

6–8+ years of experience in Partner Marketing, Channel Marketing, Field Marketing, or B2B Demand Generation within the enterprise cloud or SaaS ecosystem.

Required skills

Partner Marketing, Channel Marketing, Field Marketing, B2B Demand Generation, Enterprise Cloud and SaaS, Co-Marketing, Salesforce, Crossbeam, Account-Based Marketing, Pipeline Attribution, Stakeholder Management

Experience

6+ years