Senior Associate, Growth Marketing

Mammoth Brands is a modern consumer packaged goods company managing a portfolio of brands including Harry’s and Flamingo. The Growth Marketing Manager will own paid search and social marketing strategy, execution, creative development, and optimization to drive profitable customer acquisition and growth. The role also involves performance reporting, cross-functional collaboration, and identifying new digital channels and innovative growth opportunities.

Responsibilities

• Define strategy, manage, and efficiently scale customer acquisition, primarily through Meta & Google
• Lead and perform campaign planning, execution and optimization to deliver sales and ROI targets
• Set and manage monthly and yearly goals for profitable growth in new customer acquisition in the channels you lead
• Track and report on performance, identifying key wins and learnings to advise future campaigns
• Identify opportunities to expand into new digital channels
• Work cross-functionally on projects across Harry’s and Flamingo portfolio of products
• Track emerging trends and identify new, innovative ways to evolve our growth marketing strategy, grow the audience and drive new customers

Preferred

• bonus for in-house growth experience at a DTC company
• In-House Growth Experience
• DTC Company Experience

Benefits

• *If visa sponsorship is required for work authorization, please note that Mammoth Brands in collaboration with immigration counsel will manage and submit all necessary legal filings on behalf of the candidate.*
• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands
• Flexible time off and working hours
• L&D stipend
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from our family of brands
• In-office working model Tuesday, Wednesday, and Thursday
• Bagels on Wednesdays
• Lunch on Thursdays
• Fully stocked kitchens with snacks, coffee, and drinks every day

Company

• Consumer packaged goods portfolio of personal care and baby brands
• New York, New York, USA
• https://www.mammothbrands.com/
• 501-1000 employees

Qualifications

• Bachelor's degree, or equivalent experience
• 3-5 years of growth marketing experience, hands on, executing, and optimizing on ad campaigns based on data trends
• Intensely data-driven in your approach to solving problems, with a persistent desire to look for opportunities through data analysis, go multiple levels deep, understand, and take action
• Motivated by learning and mastering new things; constantly testing & learning to figure things out; willing to take calculated risks
• Experience working with complex omni-channel attribution models
• Bonus for in-house growth experience at a DTC company

Required skills

• Paid Search Marketing, Paid Social Marketing, Meta Ads, Google Ads, TikTok Ads, Reddit Ads, Digital Marketing Campaign Management, Campaign Optimization, Customer Acquisition, Omni-Channel Attribution

Preferred skills

• bonus for in-house growth experience at a DTC company

Experience

• 3-5 years