Product Marketing Manager - Secure Data

Microsoft is seeking a Product Marketing Manager to drive practitioner adoption and sustained usage of Purview and its secure data solutions. The role uses customer and product insights to improve adoption experiences and build scalable usage programs in partnership with Product, Engineering, and Marketing teams.

Responsibilities

Drive usage across the customer journey. Identify opportunities to move customers from trial and initial engagement to deeper, sustained product usage across scale channels

Uncover the paths to adoption. Analyze customer behaviors and usage signals to identify friction, drop-off points, and the “golden paths” that correlate with successful adoption

Connect insights across channels. Bring together signals from trials, PLG, relationship marketing, Tech Community, practitioner engagement, and other customer touchpoints to develop an integrated view of the customer journey

Turn insights into experiences. Translate customer and product insights into targeted experiences such as lifecycle email, in-product prompts, documentation, videos, technical content, webinars, and Tech Community AMAs. Test, learn, and optimize. Develop hypotheses, execute experiments, measure results, and continuously improve experiences based on customer behavior and performance data

Build repeatable usage motions. Codify successful experiments into scalable programs and playbooks

Champion the practitioner. Develop a strong understanding of data security practitioners, their workflows, and the barriers that prevent them from realizing product value

Partner cross-functionally. Work with Product, Engineering, Field, Community, and Marketing stakeholders to translate customer insights into coordinated usage-driving programs. Measure business impact. Establish and track success metrics tied to activation, engagement, adoption, and sustained usage, using insights to recommend where the team should invest next

Preferred

Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience

Experience developing and executing customer adoption, engagement, lifecycle, or product-led growth programs

Experience using quantitative and qualitative customer insights to identify opportunities and translate them into actionable marketing programs

Demonstrated ability to manage cross-functional projects and execute programs across multiple teams and stakeholders

Strong written and verbal communication skills, with the ability to translate technical concepts and customer insights into clear, compelling experiences

Strong analytical mindset with experience defining success metrics, evaluating program performance, and using results to inform next steps

Experience marketing cybersecurity, data security, compliance, risk, or other technical B2B products

Experience with SaaS or product-led growth motions, including trial conversion, activation, adoption, retention, and lifecycle engagement

Experience designing or optimizing digital customer journeys across email, in-product experiences, documentation, community, video, webinars, or other scale channels

Familiarity with experimentation methodologies, customer journey analytics, funnel analysis, and behavioral segmentation

Experience engaging technical practitioners and translating practitioner needs into content or experiences that drive product adoption

Ability to operate in a highly cross-functional environment, connecting disparate customer and product signals into a clear point of view and actionable plan

Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience.

Customer Adoption Programs

Customer Engagement Programs

Lifecycle Marketing

Product-Led Growth

Quantitative Customer Research

Qualitative Customer Research

Marketing Program Execution

Cross-Functional Project Management

Success Metrics Definition

Program Performance Evaluation

Cybersecurity Marketing

Data Security Marketing

Compliance Marketing

Risk Marketing

Technical B2B Marketing

SaaS Marketing

Trial Conversion

Product Activation

Product Adoption

Customer Retention

Digital Customer Journeys

Email Marketing

In-Product Experiences

Customer Documentation

Video Content

Webinar Marketing

Experimentation Methodologies

Customer Journey Analytics

Funnel Analysis

Behavioral Segmentation

Technical Practitioner Engagement

Customer Content Development

Product Adoption Experience Design

Written Communication

Verbal Communication

Analytical Mindset

Cross-Functional Collaboration

Stakeholder Management

Technical Concept Translation

Customer Insight Communication

Strategic Thinking

Company

Software, cloud computing, consumer electronics, and enterprise systems.

Redmond, Washington, USA

https://www.microsoft.com/

Founded in 1975

10001+ employees

Qualifications

Master's Degree in Marketing, Computer Science, Business or related field AND 1+ year(s) experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 2+ years experience in business OR equivalent experience

Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience

Experience developing and executing customer adoption, engagement, lifecycle, or product-led growth programs

Experience using quantitative and qualitative customer insights to identify opportunities and translate them into actionable marketing programs

Demonstrated ability to manage cross-functional projects and execute programs across multiple teams and stakeholders

Strong written and verbal communication skills, with the ability to translate technical concepts and customer insights into clear, compelling experiences

Strong analytical mindset with experience defining success metrics, evaluating program performance, and using results to inform next steps

Experience marketing cybersecurity, data security, compliance, risk, or other technical B2B products

Experience with SaaS or product-led growth motions, including trial conversion, activation, adoption, retention, and lifecycle engagement

Experience designing or optimizing digital customer journeys across email, in-product experiences, documentation, community, video, webinars, or other scale channels

Familiarity with experimentation methodologies, customer journey analytics, funnel analysis, and behavioral segmentation

Experience engaging technical practitioners and translating practitioner needs into content or experiences that drive product adoption

Ability to operate in a highly cross-functional environment, connecting disparate customer and product signals into a clear point of view and actionable plan

Master's Degree in Marketing, Computer Science, Business or related field AND 1+ year(s) experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 2+ years experience in business OR equivalent experience.

Required skills

Customer Adoption Marketing, Product-Led Growth, Lifecycle Marketing, Customer Insights, Cybersecurity, Data Security, SaaS, Customer Journey Analytics, Funnel Analysis, Behavioral Segmentation, Experimentation Methodologies, Technical Content Marketing, Cross-functional Project Management

Preferred skills

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Experience

1+ years