Associate Manager, Field Marketing - Americas

Hyatt is hiring an Associate Field Marketing Manager to support digital marketing and media strategy for a portfolio of Field Marketing hotels in the Latin America & Caribbean region. The role develops and executes campaigns, supports hotel marketing plans and online presence, reports on performance, and advises hotel teams and stakeholders.

Responsibilities

• Managing digital marketing programs for Field Marketing program hotels. Daily management of hotel websites, third party business and paid media listings (transient)
• Plan and execute web content, SEO, SEM, Paid Social, Meta strategy for a portfolio of hotels. Support World of Hyatt, email marketing activation for the hotels
• Assist hotels in the development of annual marketing plans and budgets to provide recommendations for spend based on market analysis, current performance metrics and best practices
• Attend property/regional-level sales and revenue management calls as deemed necessary to inform digital plans and execution. Understand business needs and competition for properties and cluster regions, developing local marketing objectives, strategies, and tactics to meet owner objectives
• Provide ongoing support to hotels to optimize online hotel presence, with a particular focus on growing book direct revenue and channel mix. Serve as a strategist and liaison for properties for digital agency programs and in other consultative matters
• Coordinate with Field Marketing Managers to support tactical execution of marketing strategies for Field Marketing program hotels. Supporting website content management, third party listings, online optimizations, and reporting delivery
• Deliver reporting to key stakeholders, including KPIs, comparative scorecards, summarization of performance and future recommendations and action items. Benchmark digital activities against comp set and peers in the industry, improving digital marketing strategy and tactics to be ahead of the curve
• Provide ongoing training to property marketing teams. Develop how-to training manuals, guidance, and instruction on how to utilize our digital marketing platforms and tools to optimize digital activities and revenue performance to share with Field Marketing Managers and property marketing teams
• Ensure property marketing programs and initiatives align closely with corporate and brand strategic priorities
• Demonstrate a commitment to Hyatt core values

Preferred

• 2+ years hospitality marketing experience preferred
• Initiative-taking, goal-oriented, creative, self-starter with exceptional prioritization, time management and organizational skills, including the ability to handle multiple projects simultaneously effectively and competently and the flexibility and ability to quickly adapt to changes and new technologies
• A passion for technology and digital media, including experience with communicating knowledge of evolving best practices and developing resources to action on web trends
• Ability and willingness to operate in a fast-paced, complex corporate environment
• Participant in DE&I activities and events
• On property hotel experience
• Bi-lingual (English and Spanish)
• Hospitality Marketing
• Digital Media
• Best Practices Communication
• Resource Development
• Web Trends
• DE&I Participation
• On-Property Hotel Experience
• Bilingual English
• Bilingual Spanish
• Corporate Environment Experience
• Initiative
• Goal-Oriented
• Creativity
• Self-Starter
• Prioritization
• Time Management
• Organization
• Multitasking
• Flexibility

Benefits

• Annual allotment of free hotel stays at Hyatt hotels globally
• Flexible work schedule
• Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
• A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
• Paid Time Off
• Medical
• Dental
• Vision
• 401K with company match
• Remote work

Company

• Global hospitality company operating hotels and all-inclusive resorts
• Chicago, Illinois, USA
• http://www.hyatt.com/
• Founded in 1957
• 10001+ employees

Qualifications

• 3+ years of experience in Digital Marketing, Media, or E-Commerce, with 6+ months of marketing and developing integrated plans for a global brand
• Excellent interpersonal and written communications skills
• Must be able to function at a fast pace in a service-oriented environment
• Proven ability to impact and work with all levels of the organization
• Build relationships and work effectively with numerous departments at the corporate office
• Proficiency in Microsoft Office Suite
• Proficiency in online tools such as Adobe Analytics, Google My Business, TripAdvisor, Tableau, Google Applications, and various 3rd party listings
• Knowledge of Koddi Private Markets platform
• Ability to navigate through proprietary tools for Website Updates, Digital Asset Management, Custom ancillary promotional offers, and Vanity site platforms
• 2+ years hospitality marketing experience preferred
• Initiative-taking, goal-oriented, creative, self-starter with exceptional prioritization, time management and organizational skills, including the ability to handle multiple projects simultaneously effectively and competently and the flexibility and ability to quickly adapt to changes and new technologies
• A passion for technology and digital media, including experience with communicating knowledge of evolving best practices and developing resources to action on web trends
• Ability and willingness to operate in a fast-paced, complex corporate environment
• Participant in DE&I activities and events
• On property hotel experience
• Bi-lingual (English and Spanish)

Required skills

• Digital Marketing, Media Marketing, E-Commerce, Integrated Marketing Planning, Microsoft Office Suite, Adobe Analytics, Google My Business, Tripadvisor, Tableau, Google Applications, Koddi Private Markets, SEO, SEM, Paid Social Media, Hotel Marketing

Preferred skills

• 2+ years hospitality marketing experience preferred, Participant in DE&I activities and events, On property hotel experience, Bi-lingual (English and Spanish)

Experience

• 3+ years