Senior Product Marketing Manager, Creator & Partner Monetization

TikTok is hiring a Senior Product Marketing Manager to lead go-to-market strategy and adoption of TikTok One platforms across North American creator marketing agencies and brands. The role combines product marketing and partner management, driving commercialization, partner growth, product integrations, and cross-functional launches.

Responsibilities

• Lead go-to-market and partner sales for a major new feature within TikTok One, driving adoption across creator marketing agencies and brands through strategic pitching, onboarding, and execution
• Manage core operations for business planning and growth, including annual planning, OKRs, ongoing reporting and contract work, proactively resolving business issues
• Drive product and business adoption of creative product integrations and solutions
• Ensure smooth launch and localization of new features or solution tiers in different North America markets
• Develop tools, playbooks, templates, best practices for creators and brands: e.g., creator brief templates, compensation / contract models, style guides, content & campaign guidelines
• Project manage complex integrations with various partners
• Strong aptitude for data analysis with the ability to interpret business and partner performance metrics to drive strategic insights and inform decision-making
• Identify opportunities to scale existing solutions for more businesses and creators
• Define complex programs and integration paths with strategic partners to enable TikTok advertising, discovery, and creator monetization at scale
• Navigate ambiguity, solve complex problems independently, and drive initiatives to completion with efficiency and accountability
• Source and qualify new partnerships that fit into overall creator marketing needs
• Represent TikTok in external meetings with executives from other companies while displaying the highest personal integrity and ethics

Preferred

• ideally in a marketplace, creator economy, adtech/martech, or platform business
• Direct experience in creator economy, influencer marketplace, or social platform ecosystems
• Familiarity with creator/agency compensation models (flat fee, performance, affiliate) and branded content rights/IP basics
• Agency-side or adtech/martech background — understands how agencies evaluate and adopt new platform tools
• Experience localizing or scaling a product/solution across regions or markets
• Marketplace experience
• Creator economy experience
• Adtech experience
• Martech experience
• Platform business experience
• Influencer marketplace experience
• Social platform ecosystem experience
• Creator compensation models
• Agency compensation models
• Flat-fee compensation
• Performance-based compensation
• Affiliate compensation
• Branded content rights
• Intellectual property basics
• Agency-side experience
• Agency platform-tool adoption
• Product localization
• Regional product scaling
• Market expansion

Benefits

• May be eligible for additional discretionary bonuses/incentives and restricted stock units.
• Day one access to medical, dental, and vision insurance.
• A 401(k) savings plan with company match.
• Paid parental leave.
• Short-term and long-term disability coverage.
• Life insurance.
• Wellbeing benefits.
• 10 paid holidays per year.
• 10 paid sick days per year.
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

Company

• Short-form mobile video social network
• Los Angeles, California, USA
• https://www.tiktok.com/
• Founded in 2003
• 10001+ employees

Qualifications

• 5+ years in product marketing, GTM, or commercialization
• Demonstrated product sense: comfortable evaluating product-market fit, prioritizing based on partner and business impact, and giving structured product feedback — not just relaying partner requests
• Strong quantitative and qualitative analytical skills: able to build a business case, size an opportunity, and read performance data to adjust strategy
• Excellent written and verbal communication — able to produce executive-ready narratives and materials for both partners and internal leadership
• Experience designing or launching packaged/bundled solutions (pricing, tiering, self-serve vs. managed service)
• Comfortable operating with ambiguity and driving cross-functional alignment without direct authority
• Bachelor's degree
• Ideally in a marketplace, creator economy, adtech/martech, or platform business
• Direct experience in creator economy, influencer marketplace, or social platform ecosystems
• Familiarity with creator/agency compensation models (flat fee, performance, affiliate) and branded content rights/IP basics
• Agency-side or adtech/martech background — understands how agencies evaluate and adopt new platform tools
• Experience localizing or scaling a product/solution across regions or markets

Required skills

• Product Marketing, Go-to-Market Strategy, Creator Economy, Influencer Marketplaces, Adtech/Martech, Product-Market Fit, Business Analytics, Solution Packaging, Pricing, and Tiering, Creator and Agency Compensation Models, Branded Content Rights and Intellectual Property, Product Localization

Experience

• 5+ years