Product Marketing - Associate Director / Director

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. The Director of Product Marketing will be responsible for all messaging and assets to support demand generation, field enablement, and customer marketing activity, collaborating closely with various teams to drive growth and customer success.

Responsibilities

Develop an annual marketing plan in collaboration with field marketing

Create go-to-market programs for new offerings, market segments, and geographies

Gain a deep understanding of buyer needs and how Veeva solutions meet those needs

Develop product messaging to be used across all media and customer engagement channels

Empower sales to communicate our products effectively to prospective customers

Lead global cross-functional launch and release marketing initiatives

Partner closely with product and market strategy to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally

Build product awareness through PR, article placements, and social media

Proactively identify customer success and bring those stories to life for use in marketing

Create content (e.g. thought leadership, videos, website copy, blog posts, infographics) to articulate the benefits of the solution to the marketplace

Create and maintain a library of sales tools, such as customer presentations and competitive materials

Preferred

Proven success bringing innovative B2B offerings to market

B2B marketing

Innovative product development

Benefits

Medical, dental, vision, and basic life insurance

Flexible PTO and company paid holidays

Retirement programs

1% charitable giving program

Variable bonus and/or stock bonus

Company

Life sciences industry cloud software, AI, data, and consulting

Pleasanton, California, USA

http://www.veeva.com/

Founded in 2007

5001-10000 employees

Qualifications

7+ years of B2B product marketing experience; demonstrated success marketing complex enterprise cloud software solutions

Demonstrated ability to develop clear, concise, compelling messaging, and a persuasive writing style

Strong project management skills with exceptional attention to detail

Proven ability to build relationships with other teams and across all levels

Able to work independently with little management oversight

Exceptional written and oral communication skills

Fast learner, detail-oriented, and must enjoy fast-paced work environments

Bachelor's degree or equivalent work experience

Located in the Eastern or Central timezones

Proven success bringing innovative B2B offerings to market

Required skills

Represents the skills you have, click on the tags, Enterprise cloud software solutions, Content creation

Preferred skills

Proven success bringing innovative B2B offerings to market

Experience

7+ years