Field Marketing Manager

Responsibilities

• Program Ownership: Develop and own the field marketing program for North America across owned and sponsored events from concept through completion, including planning, budgeting, vendor management, and reporting
• Pipeline Acceleration: Partner closely with revenue leaders, field sales reps, and SDRs on pre- and post-show strategies to engage target audiences and maximize pipeline generation
• Cross-Functional Event Execution: Collaborate with internal partners on Asana-hosted events across ABM, Brand, Community, and Customer Advocacy
• Scalable Best Practices: Establish and refine repeatable processes, templates, and best practices for regional field marketing activities
• Performance & ROI Tracking: Own the tracking and reporting of program results, closely monitoring event KPIs, lead flow, pipeline creation, and overall program ROI

Benefits

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences
• The compensation package may include equity.
• Office-centric hybrid schedule: standard in-office days are Monday, Tuesday, and Thursday; most Asanas have the option to work from home on Wednesdays; working from home on Fridays depends on the type of work and the teams with which you partner.
• Glassdoor
• 3.9
• Work management software for teams and AI agents.
• San Francisco, California, USA
• https://asana.com
• Distribution of Different Job Fields Receiving Sponsorship
• Represents job field similar to this job
• Engineering and Development
• Product Management
• Accounting and Finance
• Management and Executive
• Sales
• Customer Service and Support
• Creatives and Design
• Human Resources
• Legal and Compliance
• Trends of Total Sponsorships
• *2026
• (45)
• 2025
• (47)
• 2024
• (81)

Qualifications

• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
• 6+ years of field marketing experience, ideally for enterprise B2B/SaaS audiences
• Deep event planning and management knowledge with a proven track record of successfully executing multifaceted events across tight timelines
• Strong relationship-builder with the ability to lead cross-functional teams, work with executives and high-profile speakers, and drive buy-in from sales leadership
• Operationally minded self-starter with high autonomy, strong project management skills, and the ability to adapt to fast-paced environments
• Working knowledge of marketing technology tools (Salesforce, Marketo, or similar platforms) and comfort utilizing data to drive campaign decisions
• 6+ years of field marketing experience, ideally for enterprise B2B/SaaS audiences.

Required skills

• Field Marketing, Event Planning and Management, Salesforce, Marketo, Enterprise B2B/SaaS Marketing, Data-Driven Marketing

Preferred skills

• Project Management

Experience

• 6+ years