Senior Product Marketing Manager, YouTube Youth

Google is hiring a Senior Product Marketing Manager for YouTube Youth to lead global go-to-market strategy and execution for YouTube’s youth and family experiences. The role focuses on educating and engaging parents through integrated marketing campaigns, global programs, and cross-functional partnerships.

Responsibilities

Drive the global go-to-market (GTM) plan to educate and empower parents on YouTube’s youth safety products

Own end-to-end marketing across owned, earned and paid levers (paid media, creator/influencer partnerships, and the global parent website) to drive awareness, education, and adoption of supervised experiences

Define success and measurement criteria for GTM levers to evolve strategy

Lead global programs, including the Teen Digital Wellbeing initiative, from research and claims validation through creative narrative, curriculum design, and regional rollout

Partner with cross-functional stakeholders across Product, UX, GAPP, Comms, Legal, and regional marketing teams to align priorities, navigate ambiguity, and scale global campaigns

Preferred

Experience marketing youth, family, digital well-being, trust and safety, or consumer responsibility products

Experience developing global go-to-market playbooks and adapting marketing strategies for international markets with different regulatory and cultural nuances

Experience in developing insights-driven strategy, ideas, and recommendations with varying degrees of information

Ability to translate complex data into actionable marketing strategies and creative insights

Ability to work on multiple projects simultaneously in a fast-paced, results-oriented, dynamic environment

Exceptional problem solving, communication, and presentation skills

Youth Marketing

Family Marketing

Digital Well-Being Marketing

Safety Marketing

Consumer Responsibility Marketing

Global Go-to-Market Planning

International Marketing

Regulatory Adaptation

Cultural Adaptation

Insights-Driven Strategy

Strategic Recommendations

Data-Driven Marketing

Marketing Strategy Development

Creative Insights

Problem-Solving

Communication

Presentation

Multitasking

Adaptability

Results Orientation

Benefits

20% bonus target

Equity

Company

Internet search and productivity software with AI products

Mountain View, California, USA

https://www.google.com/

Founded in 1998

10001+ employees

Qualifications

Bachelor's degree or equivalent practical experience

9 years of product marketing experience bringing new features to market and influencing product roadmap

Experience leading cross-functional or cross-team projects, including stakeholder relationships with product and business leadership

Experience leading end-to-end integrated marketing campaigns across paid media, creator/influencer partnerships, and owned properties (website, email, etc.)

Experience marketing youth, family, digital well-being, trust and safety, or consumer responsibility products

Experience developing global go-to-market playbooks and adapting marketing strategies for international markets with different regulatory and cultural nuances

Experience in developing insights-driven strategy, ideas, and recommendations with varying degrees of information

Ability to translate complex data into actionable marketing strategies and creative insights

Ability to work on multiple projects simultaneously in a fast-paced, results-oriented, dynamic environment

Exceptional problem solving, communication, and presentation skills

9 years of product marketing experience bringing new features to market and influencing product roadmap.

Required skills

Product Marketing, Go-to-Market Strategy, Integrated Marketing Campaigns, Paid Media, Influencer Marketing, Youth and Family Products, Digital Well-being, Trust and Safety, Global Marketing, International Marketing Strategy, Data-Driven Marketing Strategy

Experience

9+ years