Retention Strategist, Lifecycle Marketing

Responsibilities

• Instill best practices into the email and retention programs, including automation, triggered campaigns, template development, dynamic content, personalization, retargeting and more, that you manage for your clients
• Seek innovative ways to make the customer journey more personalized and omnichannel
• Demonstrate accountability and ownership by proactively evaluating creative solutions that are tailored to each client’s unique business objectives and challenges
• Utilize customer data and segmentation techniques to personalize communication and marketing campaigns, ensuring relevance and effectiveness
• Oversee the customer journey, identifying opportunities to enhance touchpoints, drive engagement, and improve conversion
• Analyze customer behavior, engagement patterns, and purchase history to derive actionable insights and make data-driven recommendations for improving customer retention and loyalty
• Monitor and report on performance/KPIs, consumer behavior, and online trends; provide benchmarks and competitive analysis
• Build and manage automated email and SMS marketing programs for our clients and ensure end-to-end tracking and proper measurement
• Use data to continuously test, measure and optimize the email marketing program
• Deliver reporting metrics, key learnings and strategic recommendations to clients

Benefits

• Structured learning & development and a clear growth pathway
• Work from anywhere while being part of a highly collaborative and connected team
• Growth agency for direct-to-consumer ecommerce brands.
• Los Angeles, California, USA
• https://structured.agency
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• *2022
• (1)
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• Jake Schmidt
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• Nick Shackelford
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• 2022-12-14
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Qualifications

• 4+ years experience in email marketing strategy, production and end-to-end campaign management
• Experience managing enterprise-level clientsin a client services or account leadership capacity
• Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly
• MUST HAVE hands-on experience with Klaviyo
• SMS experience
• Expertise in email best practices, including segmentation, deliverability, copy and design approaches
• Working knowledge of HTML/CSS for email coding
• Knowledge of how Paid Media and CRO work in tandem with the Retention channel
• Strong relationship-building skills, presentation skills, as well as the ability to navigate difficult conversations
• Exceptional organizational and time-management skills
• Eager, can-do, open-minded attitude
• Self-starter—able to execute upon multiple projects and against tight deadlines
• Exceptional communication skills, collaborative, and able to thrive in a fast-paced agency environment

Required skills

• Email Marketing, Klaviyo, SMS Marketing, Email Campaign Management, A/B Testing, Email Segmentation, Email Deliverability, HTML/CSS for Email, Strategic Copywriting, Paid Media, Conversion Rate Optimization (CRO), Enterprise Client Management

Experience

• 4+ years