Senior Brand Manager (Aesthetic Med. Device)

Bausch Health Companies Inc. is seeking a Senior Brand Manager to lead the Thermage franchise for Solta Medical in North America. The role is accountable for brand strategy, marketing execution, product lifecycle management, customer adoption, revenue growth, and profitability, working closely with sales and cross-functional teams.

Responsibilities

• Establish, align, and execute the North America commercial strategy for Thermage, including positioning, messaging, and customer segmentation across consumer and professional audiences
• Develop and manage annual brand plans, programs and integrated campaigns that achieve growth and profitabilityobjectives
• Translate brand strategy into actionable annual plans, KPIs, and measurement frameworks
• Monitorthe competitive landscape and translate field, KOL, and market insights into differentiated brand and go-to-market strategies
• Serve as the key liaison between marketing, sales, and executive leadership to communicate performance andidentify opportunities
• Develop and execute strategies to maximize installed-baseproductivity, customer utilization, and treatment adoption
• Monitorsystem performance, utilization trends, and customer engagement metrics to identify opportunities for growth and retention
• Partner with Sales, Commercial Excellence, and Customer Success teams to improve customer lifetime value and expand recurring revenue streams
• Lead product lifecycle strategy from launch through maturity and end-of-life, balancing market needs, profitability, and portfolio fit
• Partner with GlobalMarketing , R&D , and Clinical to inform innovation , evidence-generation priorities, and go-to-market readiness
• Represent the voice of the North American customer in global innovation planning, influencing future product roadmaps, indications, clinical evidence generation, and technology investments.Build business cases and commercialization recommendations for new products, services, and strategic growth initiatives
• Lead the development and execution of innovative, insight-driven integrated marketing programs across consumer and professional audiences —including direct-to-consumer advertising, digital and social, PR, events, and trade show initiatives—that elevate brand desirability and drive engagement.Manage agency partners and internal stakeholders to ensure creative excellence and consistent brand storytelling, whiledemonstrating hands-on executional acumen to deliver with speed and efficiency
• Influence agency and partner outcomes through clear briefs, disciplined project management, and post-launch evaluation
• Create sales tools and marketing assets to support customer acquisition, retention, and loyalty
• Use analytics and customer insights to measure omnichannel campaign performance , optimizeROI within and across channels , and inform strategic decisions
• Own end-to-end commercialization plans that translate insights into measurable revenue growth
• Collaborate with Key Opinion Leaders (KOLs) and customers to gather insights, co-create programs, and advance brand advocacy , including speaker programs, peer-to-peer education, and clinical content
• Lead brand presence at key congresses, symposia, and customer events to strengthen relationships and visibility
• Conduct regular field travel to engage directly with customers and sales teams, ensuring strong market understanding and brand alignment
• Acts as a strategic leader capable of influencing executives, cross-functional partners, and global stakeholders without direct authority
• Demonstrates the ability to simplify complex business challenges into actionable strategies and clear recommendations
• Coaches and develops others, fostering collaboration, accountability, and high-performance execution
• Develop and execute a comprehensive KOL engagement strategy to strengthen advocacy, clinical leadership, speaker development, and market influence
• Build relationships with industry thought leaders and key customers to shape market perception and accelerate adoption
• Leveragefield and KOL insights to shape competitive differentiation
• Own brand P&L performance and partner with Finance to model pricing scenarios, promotional ROI, and margin optimization
• Evaluate product mix and portfolio contribution to ensure sustainable growth.Align marketing investments with businessobjectives, ensuring efficient allocation of resources and accountability for results
• Manage brand budgets and vendor agreements to ensure fiscal responsibility and allocation of investment to the highest-return programs
• Track, measure, and report on key performance indicators to inform continuous improvement.Leveragecommercial, market, customer, and financial data to identify trends, assess business performance, and recommend strategic actions
• Develop forecasts, demand assumptions, and growth models to support business planning and resource allocation

Preferred

• MBA preferred
• MBA

Benefits

• Eligible to participate in either the annual bonus program or a sales incentive plan.
• Comprehensive medical coverage (includes Prescription Drug), dental, and vision.
• Flexible Spending Accounts.
• 401(k) with matching company contribution.
• Discretionary time off.
• Paid sick time.
• Stock purchase plan.
• Tuition reimbursement.
• Parental leave.
• Short-term and long-term disability.
• Life insurance.
• Accidental death & dismemberment insurance.
• Paid holidays.
• Employee referral bonuses.
• Employee discounts.
• Opportunities for professional growth.
• Remote work.

Company

• Global healthcare products company for gastroenterology, dermatology, and eye health
• Laval, Quebec, CAN
• http://www.bauschhealth.com/
• Founded in 1959
• 5001-10000 employees

Qualifications

• Bachelor's degree required
• Minimum 8 years of marketing experience in medical devices, aesthetics, or life sciences
• Proven success developing and executing brand plans, product launches, and marketing programs in complex, cross-functional organizations
• Demonstratedexperience in product lifecycle management and cross-functional commercialization (R&D, Regulatory, Clinical)
• Demonstratedexperience managing all aspects of the marketing mix—product, price, place, and promotion
• Strong financial acumen with experience managing A&P budgets and vendor contracts
• Excellent communication, leadership, and project management skills with the ability to influence across functions and levels
• Strong knowledge of digital marketing, omnichannel engagement, and analytics
• Ability to think strategically and execute with operational excellence in a matrixed environment
• Experience collaborating across commercial, clinical, and creative functions to achieve business alignment
• A self-starter who thrives in a fast-paced, dynamic environment, demonstrates agility in managing multiple priorities
• MBA preferred

Required skills

• Medical Device Marketing, Aesthetics Marketing, Brand Management, Product Launches, Product Lifecycle Management, Digital Marketing, Omnichannel Marketing, Marketing Analytics, Marketing Budget Management, Vendor Contract Management

Preferred skills

• MBA preferred

Experience

• 8+ years