Marketing Operations Manager — Funnel & Lifecycle

Justworks is hiring a Marketing Operations Manager to own the operational processes, data requirements, and business rules that guide prospects and customers through appropriate journeys. The role partners across Marketing and other go-to-market teams to define, implement, measure, and improve lifecycle and funnel operations.

Responsibilities

Map and improve prospect and customer journeys across products, channels, and self-service, hybrid, partner, and managed-sales paths

Own lead-management processes including intake, enrichment, qualification, scoring, routing, handoffs, recycling, and re-engagement

Partner with Marketing and other GTM teams to define how customer needs, behaviors, and signals should inform the next action

Translate agreed strategies into audience definitions, eligibility criteria, scoring models, routing rules, lifecycle triggers, and suppression policies

Define operational requirements for nurture, abandoned applications, closed-lost re-engagement, onboarding, adoption, retention, and cross-sell programs

Partner with Campaign Operations to implement, test, and monitor those journeys across execution platforms

Establish clear rules for ownership, response expectations, stage progression, contact frequency, exceptions, and handoffs between teams

Identify funnel leakage, stalled journeys, conflicting outreach, and gaps in follow-up, then coordinate improvements

Partner with GTM Technology to address data quality, enrichment, integrations, and event or signal requirements

Partner with GTM Planning & Analysis to measure conversion, journey progression, routing accuracy, speed to lead, and handoff quality

Use AI and experimentation to improve prioritization, segmentation, decision-making, and exception detection

Maintain documentation, monitoring, and governance so journey rules remain reliable as the business evolves

Benefits

Great benefits

Wellness program offerings

Company retreats

Ability to interact with and learn from leaders in the startup community

Hybrid schedule including 2 days a week from our office at 55 Water Street, in New York City

Company

Cloud-based HR, payroll, benefits, and compliance platform for small businesses

New York, New York, USA

https://www.justworks.com/

Founded in 2012

1001-5000 employees

Qualifications

6+ years of experience in marketing operations, revenue operations, lifecycle operations, growth operations, or a related function

Experience supporting a multi-product B2B technology business with both self-service or product-led and sales-assisted motions

Strong knowledge of lead management, scoring, routing, segmentation, nurture, and lifecycle orchestration

Experience translating business strategies into operational rules across CRM, marketing automation, and customer-engagement platforms

Comfort working with firmographic, behavioral, product-usage, engagement, and customer data

Strong analytical judgment and the ability to identify why prospects or customers are failing to progress

A track record of improving processes across teams and systems

Excellent cross-functional partnership skills and the ability to build agreement around shared decisions

Practical experience using AI and automation to improve GTM operations

6+ years of experience in marketing operations, revenue operations, lifecycle operations, growth operations, or a related function.

Required skills

Marketing Operations, Revenue Operations, Lifecycle Operations, Growth Operations, B2B Technology, Product-Led Growth, Lead Scoring, Lead Routing, Customer Segmentation, Lifecycle Orchestration, AI and Automation

Experience

6+ years