AMER Field Marketing Manager - Workvivo

Responsibilities

• Executing tiered account-based field marketing programs across strategic US accounts, account clusters, and broader market segments
• Building and managing regional field calendars in partnership with Sales and Sales Development leadership, tailored to account priority and deal stage
• Owning pipeline generation and acceleration for the USA region, reporting performance against demand channel standards
• Managing regional field and events budget, optimizing for pipeline efficiency and return on investment
• Partnering with Sales Development, Sales, and Revenue Operations to ensure coordinated follow-up and attribution across all account tiers

Preferred

• Strong preference for candidates in the Eastern Time Zone, ideally located in the greater Boston, MA area
• Unified communications platform for video, chat, phone, and events.
• San Jose, California, USA
• https://www.zoom.com
• H1B Sponsorship
• Data Powered by
• Distribution of Different Job Fields Receiving Sponsorship
• Represents job field similar to this job
• Marketing
• Engineering and Development
• Product Management
• Management and Executive
• Accounting and Finance
• Creatives and Design
• Customer Service and Support
• Human Resources
• Sales
• Public Sector and Government
• Trends of Total Sponsorships
• *2025

Qualifications

• Bring 5+ years of experience in field marketing, account-based marketing, or integrated marketing within B2B SaaS or enterprise technology
• Execute tiered account-based marketing programs including one-to-one strategic account programs, one-to-few cluster programs, and one-to-many scaled programs
• Demonstrate pipeline efficiency and contribution, reporting on pipeline per dollar and business impact metrics
• Manage regional marketing budgets and report pipeline performance to senior leadership
• Collaborate across Sales, Sales Development, and Demand Generation teams to align field programs with revenue goals
• Present performance data and strategic recommendations to senior stakeholders
• Have experience in SaaS, B2B technology, HR tech, employee experience, or adjacent categories
• Strong preference for candidates in the Eastern Time Zone, ideally located in the greater Boston, MA area

Required skills

• Field Marketing, Account-Based Marketing, Integrated Marketing, B2B SaaS, Enterprise Technology, Pipeline Performance Measurement, Marketing Budget Management, HR Technology, Employee Experience

Preferred skills

• San Jose, California, USA, https://www.zoom.com, H1B Sponsorship, Data Powered by, Distribution of Different Job Fields Receiving Sponsorship, Represents job field similar to this job, Marketing, Engineering and Development, Product Management, Management and Executive, Accounting and Finance, Creatives and Design, Customer Service and Support, Human Resources, Sales, Public Sector and Government, Trends of Total Sponsorships, *2025, (16), 2024, (178), 2023, (144), 2022, (259), 2021, (86), 2020, (34), Public Company

Experience

• 5+ years