Senior Integrated Marketing Manager II, Readiness & Activation Strategy

LinkedIn is seeking a Senior Marketing Manager II to lead Readiness & Activation Strategy. The role connects customer insight, thought leadership, field readiness, and customer adoption through integrated go-to-market programs, with responsibility for measurable business impact.

Responsibilities

• Own readiness and activation strategy for priority Career Hub campaigns, translating insights, thought leadership, product narratives, and evidence into integrated go-to-market plans
• Develop strategic briefs and activation plans that align stakeholders around shared business objectives
• Lead complex cross-functional programs spanning Product Marketing, Customer Success, Sales, Lifecycle Marketing, and agency partners
• Build field and customer readiness through narratives, tools, content, and experiences that increase confidence, adoption, and value realization
• Shape thought leadership programs, customer evidence strategies, and market storytelling that strengthen customer belief and support business growth
• Define success metrics, measure effectiveness, and continuously optimize programs based on customer signals and business impact
• Champion AI-first ways of working, leveraging AI and agentic workflows to accelerate insight generation, campaign development, content creation, measurement, and operational efficiency
• Reimagine traditional marketing processes through automation and AI-enabled systems that improve speed, scale, and effectiveness

Preferred

• Experience marketing SaaS, HR technology, talent, learning, or enterprise software solutions
• Experience leading thought leadership and research-driven marketing programs
• Strong executive communication, storytelling, and influence skills
• Ability to operate effectively at both strategic and execution levels
• Demonstrated systems thinking and comfort navigating ambiguity
• Experience scaling marketing capabilities through AI, automation, and emerging technologies
• SaaS Marketing
• HR Technology Marketing
• Talent Marketing
• Learning Solutions Marketing
• Enterprise Software Marketing
• Thought Leadership Marketing
• Research-Driven Marketing
• Strategic Marketing
• Marketing Execution
• AI-Enabled Marketing
• Marketing Automation
• Emerging Technologies
• Executive Communication
• Storytelling
• Influence
• Systems Thinking
• Ambiguity Navigation

Benefits

• Hybrid work, performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
• The total compensation package for this position may also include an annual performance bonus.
• The total compensation package for this position may also include stock.
• The total compensation package for this position may also include benefits.
• The total compensation package for this position may also include other applicable incentive compensation plans.

Company

• Professional networking platform connecting professionals and recruiters
• Sunnyvale, California, USA
• https://www.linkedin.com/
• Founded in 2003
• 10001+ employees

Qualifications

• 10+ years of experience in B2B marketing, integrated marketing, product marketing, GTM strategy, or related disciplines
• Experience leading cross-functional initiatives across multiple stakeholder groups
• Experience developing strategic narratives, campaign frameworks, and integrated marketing plans
• Experience using customer insights and data to drive decision-making and business outcomes
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience
• Experience marketing SaaS, HR technology, talent, learning, or enterprise software solutions
• Experience leading thought leadership and research-driven marketing programs
• Strong executive communication, storytelling, and influence skills
• Ability to operate effectively at both strategic and execution levels
• Demonstrated systems thinking and comfort navigating ambiguity
• Experience scaling marketing capabilities through AI, automation, and emerging technologies
• 10+ years of experience in B2B marketing, integrated marketing, product marketing, GTM strategy, or related disciplines.

Required skills

• B2B Marketing, Integrated Marketing Strategy, Go-to-Market Strategy, Product Marketing, Customer Insights, Data-Driven Decision-Making, SaaS Marketing, Thought Leadership Marketing, Research-Driven Marketing, AI and Automation, Executive Communication

Experience

• 10+ years