Marketing Strategy & Operations Manager - GIMC GBM

TikTok is hiring a Marketing Strategy & Operations Manager to support day-to-day operations for its Global Integrated Marketing & Communications team within Global Business Marketing. The role manages budgets and vendors, coordinates cross-functional marketing programs, and develops operational reporting, workflows, and measurement practices.

Responsibilities

Partner with the Strategy & Operations Lead to manage the GIMC operating budget, including annual planning, monthly forecasting, reforecasting, accruals, and financial tracking

Own budget management across multiple marketing functions, partnering with team leads to monitor spend, identify risks, and optimize investments

Partner with Finance and Procurement to manage purchase agreements (TPAs), contracts, invoices, and financial reporting

Develop operational rhythms, reporting, and business reviews to provide visibility into budgets, marketing investments, and organizational performance

Identify opportunities to improve operational processes, planning, and cross-functional collaboration across Campaigns, Creative, Channels, Events, and Marketing Partners

Support annual planning, quarterly business reviews, organizational planning, and strategic initiatives across GIMC

Maintain enterprise accounts owned by the GIMC team

Support data analysis and reporting efforts to inform business decisions and strategic planning

Support with the development and management of the Statements of Work (SOWs), contracts, and vendor agreements for special projects and strategic initiatives

Partner with Procurement and central S&O to onboard agencies, freelancers, and vendors, ensuring compliance with company processes and policies

Maintain agency and freelance rosters, supporting resource planning and vendor governance frameworks

Support and/or lead cross-functional marketing programs from planning through execution, ensuring milestones, dependencies, risks, and deliverables remain on track

Partner with S&O, Creative, Product Marketing, Regional teams, Finance, Procurement, and other stakeholders to drive successful program delivery

Establish governance models, operating cadences, and communication plans for key marketing initiatives

Drive accountability across stakeholders while proactively identifying and resolving risks, blockers, and competing priorities

Develop scalable workflows and repeatable processes that improve operational efficiency across the organization

Manage intake of day-to-day work

Partner with marketing teams to establish measurement frameworks and operational reporting for campaigns, programs, events, CRM, and more

Analyze marketing performance data, operational metrics, resource utilization, and budget performance to generate actionable insights

Build dashboards and executive reporting that help leadership understand investment effectiveness, project health, and team capacity

Maintain the Canva Enterprise platform, including governance, template management, permissions, analytics, adoption reporting, and user support

Identify opportunities to leverage AI and automation to streamline marketing operations and improve team productivity

Preferred

Proven ability to manage cross-functional programs and initiatives from planning through execution

Experience supporting integrated marketing organizations spanning campaigns, creative, events, communications, or channel marketing

Experience building executive dashboards, business reviews, operational scorecards, and marketing performance reporting

Demonstrated fluency in AI tools, workflow automation, and process optimization to improve operational efficiency

Experience with creative project management, portfolio management, annual planning, and organizational operations

Strong executive communication and stakeholder management skills with the ability to influence cross-functional teams

Experience developing scalable operational processes, governance models, and business rhythms

Advanced proficiency in reporting tools with the ability to analyze large datasets and develop actionable insights

Experience with project management platforms such as Asana, Monday.com, Jira, or similar tools and experience administering collaboration or creative platforms (such as Canva Enterprise) including governance, analytics, and user management

Bachelor's degree or equivalent practical experience

Cross-Functional Program Management

Integrated Marketing Operations

Campaign Management

Creative Operations

Event Marketing

Marketing Communications

Channel Marketing

Executive Dashboard Development

Business Reviews

Operational Scorecards

Marketing Performance Reporting

AI Tool Fluency

Workflow Automation

Process Optimization

Creative Project Management

Portfolio Management

Annual Planning

Organizational Operations

Operational Process Development

Governance Model Development

Business Rhythm Development

Reporting Tools

Large Dataset Analysis

Actionable Insights Development

Asana

Monday.com

Jira

Collaboration Platform Administration

Creative Platform Administration

Canva Enterprise

Platform Governance

Platform Analytics

User Management

Executive Communication

Cross-Functional Influence

Benefits

Additional discretionary bonuses/incentives

Restricted stock units

Day one access to medical insurance

Day one access to dental insurance

Day one access to vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term disability coverage

Long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time, prorated upon hire with increasing accruals by tenure

Company

Short-form mobile video social network

Los Angeles, California, USA

https://www.tiktok.com/

Founded in 2003

10001+ employees

Qualifications

Minimum 4+ years of experience in Strategy & Operations, Program Management, Project Management, Marketing Operations, Agency Operations, or a related field

Experience working within a marketing, creative, agency, events, media, or technology organization

Experience supporting budget planning, forecasting, financial tracking, and vendor management processes

Familiarity with procurement workflows, contract management, Statements of Work (SOWs), and agency onboarding processes

Strong project management skills with the ability to manage multiple priorities, stakeholders, timelines, and dependencies simultaneously

Experience developing and reporting on marketing measurement frameworks, KPIs, and performance metrics, with the ability to translate data into actionable business insights

Proven ability to manage cross-functional programs and initiatives from planning through execution

Experience supporting integrated marketing organizations spanning campaigns, creative, events, communications, or channel marketing

Experience building executive dashboards, business reviews, operational scorecards, and marketing performance reporting

Demonstrated fluency in AI tools, workflow automation, and process optimization to improve operational efficiency

Experience with creative project management, portfolio management, annual planning, and organizational operations

Strong executive communication and stakeholder management skills with the ability to influence cross-functional teams

Experience developing scalable operational processes, governance models, and business rhythms

Advanced proficiency in reporting tools with the ability to analyze large datasets and develop actionable insights

Experience with project management platforms such as Asana, Monday.com, Jira, or similar tools and experience administering collaboration or creative platforms (such as Canva Enterprise) including governance, analytics, and user management

Bachelor's degree or equivalent practical experience

Minimum 4+ years of experience in Strategy & Operations, Program Management, Project Management, Marketing Operations, Agency Operations, or a related field.

Required skills

Marketing Operations, Budget Management, Financial Forecasting, Vendor Management, Procurement Workflows, Contract Management, Marketing Measurement Frameworks, Data Analysis, Cross-Functional Program Management, Asana, Monday.com, Jira, Canva Enterprise, Executive Communication, Stakeholder Management

Preferred skills

Bachelor's degree or equivalent practical experience

Experience

4+ years