PM, Lead Generation

LinkedIn is hiring a Product Manager to develop lead generation advertising products, including form experiences and post-click products across its flagship and Campaign Manager experiences. The role focuses on delivering simple, valuable experiences for B2B demand generation marketers and partnering with cross-functional teams to shape product strategy, integrations, and outcomes.

Responsibilities

• Build user experiences that are valuable, simple and intuitive and seamlessly integrate into LinkedIn’s member and company-focused products and services and 3P products and platforms
• Partner closely with our LoBs to help enable advertising-based outcomes
• Make data-driven decisions on how best to solve member and customer challenges by pulling and analyzing data from multiple sources
• Drive product strategy, planning, and detailed product requirements to solve these problems and create value for customers
• Generate buy-in and excitement with key stakeholders and executives across LinkedIn
• Contribute toward a team culture focused on high velocity decision making, deep care, and learning
• Define product metrics, objectives, and key results to help guide and measure the success of initiatives and ramps

Preferred

• Experience in advertising product and technology integrations, specifically focused on Lead Generation and ABM
• Experience building b2b products with a demonstrated ability to drive product planning, development and launch
• Experience in UX design and experimentation
• Familiar with interaction patterns across forms, chat, and messaging products
• Familiar with ads buying technology from LinkedIn and others (e.g. Meta, Google)
• Ability to communicate findings clearly to both technical and non-technical audiences
• Advertising Product Integrations
• Advertising Technology Integrations
• Lead Generation
• Account-Based Marketing
• B2B Product Development
• Product Planning
• Product Launch
• UX Design
• Form Interaction Design
• Chat Interaction Design
• Messaging Product Design
• Ads Buying Technology
• LinkedIn Ads
• Meta Ads
• Google Ads
• Clear Communication

Benefits

• The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.
• Hybrid work: performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

Company

• Professional networking platform connecting professionals and recruiters
• Sunnyvale, California, USA
• https://www.linkedin.com/
• Founded in 2003
• 10001+ employees

Qualifications

• BS/BA Degree in a technology related field OR equivalent experience
• 2+ years of experience in product management or equivalent role
• Experience in advertising product and technology integrations, specifically focused on Lead Generation and ABM
• Experience building b2b products with a demonstrated ability to drive product planning, development and launch
• Experience in UX design and experimentation
• Familiar with interaction patterns across forms, chat, and messaging products
• Familiar with ads buying technology from LinkedIn and others (e.g. Meta, Google)
• Ability to communicate findings clearly to both technical and non-technical audiences

Required skills

• Product Management, Advertising Technology Integrations, Lead Generation, Account-Based Marketing (ABM), Data Analysis, B2B Product Development, UX Design, LinkedIn Ads, Meta Ads, Google Ads

Preferred skills

• Experience in UX design and experimentation

Experience

• 2+ years