Brand Manager, Import Wine Portfolio

Responsibilities

• Leads marketing strategy and program origination for import wine brands
• Leads development and launch of new packages and styles
• Creates trade and consumer marketing initiatives on an ongoing basis
• Develops and manage brand budgets; evaluates brand ROI of sales and marketing investments
• Manages 3rd party agencies as needed (creative, PR, digital, etc.)
• Develop and maintain strong relationships with key accounts and distributors in the assigned market, becoming a trusted partner and go-to expert
• Identify and target on/off premise accounts for placement and sales opportunities, ensuring alignment between account targets and distributor goals
• Act as an entrepreneurial, proactive owner of the brands - comfortable working both on- and off-premise channels, and building direct relationships with key customers as well as distributor partners
• Sets sales priorities in partnership with the Sales team
• Educates and trains sales team on brand and brand initiatives
• Leverage distributor relationships and independent efforts to influence retailer purchasing decisions, showcasing the TBS portfolio
• Understand and apply pricing strategy, margin structures, and distributor/retailer incentive programs (e.g., post-offs, depletion allowances, bill-backs) to drive volume while protecting brand equity
• Regularly analyze market performance, adjusting the strategy when needed to ensure goals are not just met, but exceeded
• Planning and orchestrating activations and events
• Monitor market spend, ensuring investments and initiatives are effective and efficient
• Works closely with winery partners on all aspects of Brand Management and maintain a positive partnership
• Maintains command of overall brand performance, including sales trends, pricing and profitability, competitive activity, and marketing programs

Preferred

• Preferably working with multiple brands

Benefits

• Health, Dental, Vision Insurance
• 401K Employer Matching
• Paid Parental Leave
• Tuition Reimbursement Program + Other Professional Development Opportunities
• 10 Company Holidays + Paid Time Off including: vacation, sick, personal, volunteer, & birthday
• Monthly Wellness Reimbursement or ClassPass Subscription
• 5 Year Anniversary with TBS – receive the opportunity to take a sabbatical or trip to a supplier destination
• Importer and supplier of beer, wine, and spirits.
• Charleston, South Carolina, USA
• https://www.totalbeveragesolution.com/
• Distribution of Different Job Fields Receiving Sponsorship
• Represents job field similar to this job
• Marketing
• Trends of Total Sponsorships
• *2021
• (1)
• Growth Stage
• Leadership Team
• Dave Pardus
• CEO/President
• Recent News
• Just-Drinks
• US importer Total Beverage Solution buys Chareau liqueur
• 2026-01-22
• PR Newswire
• WarRoom Cellars Acquires Historic SIMI Wine Brand
• 2025-11-22
• Brewbound
• Total Beverage Solution Acquires the Majority of St. Killian Importing

Qualifications

• Working knowledge of developing and executing marketing plans and programs across multiple platforms
• Ability to analytically / statistically evaluate traditional and interactive media, marketing effectiveness, overall sales, and competitive trends
• Ability to create program goals, messaging, communication, and overall event plans
• Ability to communicate complex concepts in clear concise language; to demonstrate active listening while engaging others; and to establish, implement, and clearly communicate strategies that align with business needs and objectives to gain buy-in from stakeholder
• Ability to present to key stakeholders in a relevant and compelling manner
• Ability to develop and maintain positive business relationships (e.g., senior management, stakeholders, other departments, etc.) and foster an environment of mutual respect, understanding, trust, and support
• Ability to anticipate and respond to the needs of stakeholders (e.g., internal and external customers, etc.) in a timely manner
• Ability to adapt and adjust planned work through analyzing work demands, competing priorities, and tight deadlines; and to understand the most effective and efficient means to accomplish tasks within the parameters of the organizational structure, processes, systems, and policies
• Ability to assess situations, provide counsel, and identify solutions that resolve challenges/issues, while considering the best interests of all parties
• Bachelor's degree in Business, Marketing, or related field
• 5+ years of progressive experience related to beverage alcohol sales or brand management with comparable goals and responsibilities
• You must be familiar with the three-tier system in the on- and off-premise environment and be able to demonstrate numerical and analytical acumen to identify sales opportunities
• Solid working knowledge of beverage alcohol pricing models, margin structures, and distributor/retailer incentive programs across the three-tier system
• Humility: Always hungry to learn and grow – both personally and professionally. You actively seek to understand others' perspectives
• Entrepreneurial Mindset: Takes a creative approach to workwith an inclination to question the status quo to push boundaries and drive innovation. You run your territory like it's your own business - proactively spotting opportunities with distributors and key customers before being asked
• Tenacity & Work Ethic: It's a sales role, so you must be able to overcome objections and obstacles! You're motivated by being part of a high-growth, exciting organization and know that your hard work pays off
• Solution-Oriented: When a challenge arises, you're quick to pivot, find new paths, and tackle issues head-on with creativity and determination
• Self-Starter: Driven and self-motivated. You work to make things happen with little supervision, owning your tasks from start to finish
• Preferably working with multiple brands
• 5+ years of progressive experience related to beverage alcohol sales or brand management with comparable goals and responsibilities.

Required skills

• Beverage Alcohol Brand Management, Marketing Plan Development, Marketing Analytics, Beverage Alcohol Sales, Three-Tier Distribution System, Beverage Alcohol Pricing Models, Margin Structures, Distributor and Retailer Incentive Programs

Preferred skills

• Preferably working with multiple brands

Experience

• 5+ years