Senior Integrated Marketing Manager

Microsoft is seeking a Senior Integrated Marketing Manager for its Microsoft Copilot Integrated Marketing team. The role leads strategic marketing initiatives across channels and key moments, coordinating cross-functional partners to build trust, drive preference, and deliver measurable business impact.

Responsibilities

Lead end-to-end planning and execution of strategic marketing initiatives across channels and key moments

Build integrated plans that connect narrative, launch activities, customer experiences, communications, content, events, and digital engagement into one coherent story

Drive alignment across cross-functional teams, with clear priorities, accountability, and execution excellence

Develop strategic frameworks, presentations, narratives, briefs, and recommendations, and present them confidently to senior leadership

Partner closely with product marketing, communications, creative, social, events, and business stakeholders to deliver experiences that feel considered and premium

Translate customer, market, and competitive insights, including from outside our category, into actionable recommendations

Define campaign goals, KPIs, and measurement frameworks, establishing reporting rhythms to track business impact and surface opportunities to leadership

Identify new opportunities to strengthen Microsoft Copilot's position in market and raise the creative bar for how it shows up

Preferred

Experience developing and executing integrated marketing strategies, including events or experiential work

Experience supporting executive communications, launches, events, or customer engagement initiatives

Deep familiarity with B2B technology marketing and commercial audiences, and a belief that B2B doesn't have to look or feel like B2B

Strategic thinking, with a habit of coming to the table with solutions, not just problems

Ability to balance long-term planning with day-to-day execution

A point of view on great marketing and storytelling, and the taste to back it up

Genuine curiosity about AI and hands-on interest in how products like Copilot change the way people work

Integrated Marketing Strategy

Experiential Marketing

Event Marketing

Product Launches

B2B Technology Marketing

Commercial Audience Marketing

AI Product Familiarity

Microsoft Copilot

Strategic Thinking

Solution-Oriented

Planning

Execution

Curiosity

Marketing Judgment

Company

Software, cloud computing, consumer electronics, and enterprise systems.

Redmond, Washington, USA

https://www.microsoft.com/

Founded in 1975

10001+ employees

Qualifications

Bachelor's Degree in Business, Marketing, Communications, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, brand strategy, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience?

Experience developing and executing integrated marketing strategies, including events or experiential work

Experience supporting executive communications, launches, events, or customer engagement initiatives

Deep familiarity with B2B technology marketing and commercial audiences, and a belief that B2B doesn't have to look or feel like B2B

Strategic thinking, with a habit of coming to the table with solutions, not just problems

Ability to balance long-term planning with day-to-day execution

A point of view on great marketing and storytelling, and the taste to back it up

Genuine curiosity about AI and hands-on interest in how products like Copilot change the way people work

Required skills

Integrated Marketing, Marketing Strategy, Event Management, B2B Technology Marketing, Experiential Marketing, Brand Strategy, Marketing Operations, Business Planning, Launch Marketing

Preferred skills

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Experience

3+ years