Senior Programmatic Marketing Manager II

Apollo.io is hiring a Senior Programmatic Marketing Manager II to own strategy, planning, and execution across direct and offline marketing channels, including Connected TV, audio, out-of-home, and direct mail. The role builds measurable brand-awareness programs and partners with acquisition, creative, analytics, and other teams to demonstrate business impact.

Responsibilities

• Own strategy, planning, and execution for Connected TV, Performance Audio (podcasts, streaming, radio), OOH, and Direct Mail/Gifting campaigns
• Build and scale Apollo's audio program, spanning programmatic audio, podcast sponsorships, and direct partnerships
• Design and execute incrementality testing programs (geo holdouts, halo studies, matched market tests) to quantify the business impact of each channel
• Collaborate closely with the Creative team on briefs, concepts, and production, ensuring channel-specific creative is compelling and performance-oriented
• Manage media buying relationships, vendor partnerships, and agency collaborations across all owned channels
• Partner with Marketing Analytics & Data Science to build robust measurement frameworks and reporting infrastructure for offline and upper-funnel channels
• Work cross-functionally with Brand, Sales, and Finance to align channel programs with pipeline goals and budget priorities

Benefits

• Equity (may be included)
• Company bonus or sales commissions/bonuses (may be included)
• 401(k) plan (may be included)
• At least 10 paid holidays per year, flex PTO, and parental leave (may be included)
• Employee assistance program and wellbeing benefits (may be included)
• Global travel coverage (may be included)
• Life/AD&D/STD/LTD insurance (may be included)
• FSA/HSA and medical, dental, and vision benefits (may be included)
• Resources, support, and autonomy to own your role and make an impact
• A team across departments ready to help you succeed
• Freedom to experiment, take smart risks, and drive big wins
• Remote work in the United States

Company

• AI go-to-market platform for sales prospecting and deal automation
• San Francisco, California, USA
• https://www.apollo.io/
• Founded in 2015
• 501-1000 employees

Qualifications

• 8+ years of experience in performance or brand marketing, with hands-on ownership of direct and offline channels (CTV, audio, OOH, direct mail) at a high-growth B2B SaaS company
• Deep expertise in incrementality measurement, geo holdout testing, halo effect studies, matched market experiments, and brand lift studies
• Strong creative partnership skills, able to write compelling briefs, give sharp feedback, and collaborate with design and video teams
• Experience with programmatic CTV and audio buying platforms
• Familiarity with direct mail and gifting platforms and how to integrate them into broader demand generation programs
• Highly analytical with a performance marketing mindset, comfortable defining KPIs, building measurement plans, and presenting results with statistical rigor
• Experience working within ABM frameworks and aligning offline programs to target account lists
• Proven ability to build programs from scratch in a fast-moving, cross-functional environment
• 8+ years of experience in performance or brand marketing, with hands-on ownership of direct and offline channels (CTV, audio, OOH, direct mail) at a high-growth B2B SaaS company.

Required skills

• Performance Marketing, Brand Marketing, Connected TV Advertising, Performance Audio Marketing, Out-of-Home Advertising, Direct Mail Marketing, Incrementality Measurement, Geo Holdout Testing, Matched Market Testing, Brand Lift Studies, Account-Based Marketing, B2B SaaS Marketing

Experience

• 8+ years