Manager, Brand Marketing

Rent the Runway is hiring a Brand Marketing Manager to develop and execute omnichannel campaigns that bring its brand to life and drive relevance and business growth. The role leads campaign coordination, customer and community programming, event production, and performance reporting and insights.

Responsibilities

Translate strategic direction from the Director into tactical briefs that empower our creative and channel teams to deliver breakthrough work. You'll manage brief calendars, coordinate feedback loops, and ensure every brief is crystal-clear on what we're trying to accomplish and why

Develop key marketing tools and deliverables, including campaign briefs, launch plans, messaging frameworks, and strategic presentations that inspire teams and secure alignment

Serve as a key POC for the creative team on campaign strategy, messaging, and deliverables. You'll be embedded in the development process, translating marketing strategy into actionable creative direction while protecting the integrity of our briefs in coordination with Creative Production & Creative Operations

Facilitate cross-functional campaign alignment. You'll lead kickoffs and status meetings with Growth, CRM, Social, Site, Fashion, and Product teams to keep everyone in lockstep and ensure campaigns are synced across channels

Serve as a brand custodian. You'll maintain brand integrity across all customer and community touchpoints, ensuring every activation is on-brand, reflects our values, and deepens community trust and belonging

Bring the RTR vision to life through seasonal storytelling, product launches, and key brand moments that deepen customer connection and drive brand relevance

Design and own our community and customer engagement strategy. You'll develop tentpole event series and ongoing community programming that deepen customer connection to the brand, from intimate activations to cultural moments

Identify opportunities to increase cultural relevance and expand the brand's reach through partnerships, brand positioning, activations, and community-building efforts

Execute end-to-end event production and community initiatives. You'll own project plans, timelines, vendor management, budgets, partnerships, and on-site logistics—with obsessive attention to detail and a relentless focus on brand alignment. You'll develop and oversee ongoing editorial series, community experiences, and customer touchpoints that build brand loyalty and drive engagement

Bring a community-led, insight-driven approach to every campaign. You'll stay connected to customer feedback, community sentiment, and real-time cultural moments—surfacing insights and opportunities to keep our brand relevant, resonant, and in conversation with our audience

Lead post-campaign recaps, synthesizing performance data and creative learnings across channels, then translate insights into directives for what to repeat, evolve, or stop. Partner with Growth, CRM, Site and Social on campaign tracking and performance optimizations. You'll help identify patterns in what works, bring a brand lens to performance decisions, and ensure our campaigns are building long-term brand value alongside short-term performance wins

Track brand health metrics and competitive landscape continuously. Monitor key metrics across awareness, consideration, sentiment, and engagement. Stay connected to the competitive landscape and cultural shifts to identify threats and opportunities, translating insights into strategic recommendations that keep RTR positioned as a cultural leader while driving customer engagement

Use AI to accelerate performance analysis, extract insights from campaign data, identify patterns and opportunities, and automate reporting processes—freeing you to focus on strategic recommendations and creative optimization

Preferred

Experience in fashion, retail, lifestyle, or DTC (a plus). You understand the relationship between brand narrative, product, and customer loyalty—and you understand the RTR customer

Fashion Industry Experience

Retail Experience

Lifestyle Industry Experience

DTC Experience

Brand Narrative Understanding

Brand-Product-Customer Alignment

Customer Loyalty Understanding

RTR Customer Understanding

Benefits

Paid Time Off including vacation, paid bereavement, and family sick leave

Universal Paid Parental Leave for both parents + flexible return to work program

Paid Sabbatical after 5 years of continuous service

Exclusive employee subscription and rental discounts

Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment

401k match

Company wide events and outings

Office centric work - our corporate employees and technical leaders have the option to work remotely on Fridays, in accordance with Company policies.

Eligible for equity compensation

Company

Designer apparel and accessories rental subscription service

Brooklyn, New York, USA

http://www.renttherunway.com/

Founded in 2009

501-1000 employees

Qualifications

4-6 years of brand marketing, campaign management, or marketing operations experience at a consumer, e-commerce, or direct-to-consumer brand

Proven track record shipping multiple concurrent campaigns on time and on brand, with obsessive attention to detail and a relentless hatred of slippage

Execution-focused marketer with strategic awareness. You understand brand narrative and customer storytelling deeply enough to translate direction into brilliant briefs and campaigns. You don't need to set the strategy—you excel at bringing it to life flawlessly across every channel

Omnichannel campaign expertise. You understand how messaging, creative, and tactics need to align across channels, and you can coordinate across teams without authority

Expert systems thinker. You're proficient in Asana and comfortable with Figma, Google Analytics, and Looker

You're curious about and comfortable experimenting with AI tools to enhance workflows—from performance analysis to creative optimization

You love building processes that allow teams to scale without sacrificing quality

Cross-functional orchestrator. You're comfortable being the POC across creative, growth, product, and external partners. You solve problems, clear roadblocks, and drive alignment through relationship and clarity

Communication skills at multiple altitudes. You can write a tight brief for the creative team and a clear executive update for leadership. Your thinking is sharp and your communication is direct

Community-led marketer with real-time cultural awareness. You stay connected to customer feedback, community sentiment, and emerging trends, translating them into actionable insights that keep our brand culturally relevant

Deep understanding of the women's fashion landscape, consumer trends, competitive dynamics, and evolving digital ecosystem

Champion a customer-first mindset by leveraging data, insights, and journey mapping to inform campaign strategy and optimization

Experience in fashion, retail, lifestyle, or DTC (a plus). You understand the relationship between brand narrative, product, and customer loyalty—and you understand the RTR customer

Required skills

Brand Marketing, Campaign Management, Marketing Operations, Omnichannel Marketing, Asana, Figma, Google Analytics, Looker, Consumer Insights, Customer Journey Mapping, Fashion Industry Knowledge

Experience

4-6 years