Manager, Content Strategy & Insights

PIMCO is a global leader in active fixed income with deep expertise across public and private markets. The company is seeking a strategic and analytically driven Manager, Content Strategy & Insights to shape content marketing through audience intelligence, performance measurement, competitive insights, and AI-enabled innovation across its thought leadership and content ecosystem.

Responsibilities

• Partner with investment teams, product marketing, and marketing stakeholders to develop content strategies aligned with business objectives and client needs
• Translate complex investment concepts into compelling narratives, thought leadership programs, and integrated content campaigns
• Support content planning across owned, earned, social, digital, and event channels
• Leverage audience insights and market intelligence to inform editorial priorities and content investment decisions
• Develop frameworks for understanding client interests, audience engagement patterns, and emerging content consumption behaviors
• Conduct competitive and market intelligence analyses to identify changes in competitor positioning, messaging, content formats, and distribution strategies
• Synthesize industry, client, and performance signals into strategic recommendations that inform content priorities and marketing decisions
• Serve as a source of insight on content innovation and best practices across financial services and adjacent industries
• Establish and maintain measurement frameworks that connect content activity to business outcomes
• Evaluate content, campaign, and channel performance to identify opportunities for optimization
• Develop executive-level performance summaries and communicate recommendations to senior stakeholders
• Partner with digital marketing and analytics teams to improve content discoverability across search, AI-powered search experiences, and emerging content discovery platforms
• Monitor evolving trends in search, AI discoverability, and content consumption and recommend strategic adaptations
• Evaluate and implement AI-enabled workflows that improve efficiency, quality, and scalability
• Develop repeatable processes that combine human expertise with AI-enabled automation
• Partner across marketing teams to identify opportunities to leverage AI for research, content development, audience insights, and workflow optimization
• Support the adoption of new technologies, tools, and best practices that strengthen marketing effectiveness

Preferred

• CFA, CAIA, or MBA preferred
• CFA
• CAIA
• MBA

Benefits

• A discretionary bonus

Company

• Active fixed income investment management firm
• Newport Beach, California, USA
• http://www.pimco.com/
• Founded in 1971
• 1001-5000 employees

Qualifications

• 5-8 years of experience in content marketing, product marketing, investment marketing, strategy, or related disciplines within asset management or financial services
• Strong understanding of financial markets, investment concepts, and client communications
• Demonstrated success developing and executing integrated marketing and content strategies
• Experience leveraging data, audience insights, and market intelligence to inform decision-making
• Strong analytical, strategic, and project management capabilities
• Excellent writing, presentation, and executive communication skills
• Experience with content management systems, analytics platforms, marketing technologies, and emerging AI capabilities
• Bachelor's degree in Marketing, Communications, Business, Finance, or related field
• CFA, CAIA, or MBA preferred
• 5-8 years of experience in content marketing, product marketing, investment marketing, strategy, or related disciplines within asset management or financial services.

Required skills

• Content Strategy, Integrated Marketing Strategy, Content Marketing, Audience Insights, Market Intelligence, Financial Markets, Investment Concepts, Client Communications, Content Management Systems, Analytics Platforms, Marketing Technology, AI, CFA, CAIA

Preferred skills

• CFA, CAIA, or MBA preferred

Experience

• 5-8 years