Senior Partnerships Brand Manager

Sony Interactive Entertainment is hiring a Senior Partnerships Brand Manager to develop strategic collaborations that strengthen the PlayStation brand and drive awareness and engagement for priority first-party titles. The role leads partnership programs from opportunity identification through execution and measurement, collaborating with studios and cross-functional teams.

Responsibilities

Identify and develop brand partnership opportunities across consumer goods, fashion, lifestyle, and related categories that support PlayStation brand and first-party title priorities; build and maintain a proactive pipeline of prospective brand partners and agency relationships

Develop strategic recommendations, business cases and pitches that connect audience, cultural, brand and commercial objectives

Lead assigned partnerships from concept and partner outreach through negotiation, contracting, creative development, launch and post-program evaluation

Manage partner and agency relationships, budgets, timelines, approvals, deliverables and contractual commitments to support high-quality execution

Collaborate across Studios, Games Marketing, Legal, Finance, Procurement, PR, Social, Influencer, Events, Creative, Media and local markets to integrate programs into broader plans and protect PlayStation brands and IP

Define success measures, track partner commitments and program value, and translate results into clear recaps and recommendations that inform future partnership strategy

Preferred

Gaming industry experience and a genuine passion for games strongly preferred, with the fluency to collaborate credibly with studios and brand partners and connect the right partnership idea to the right game, audience, and business objective

Gaming industry experience

Studio

brand fluency

Partnership strategy

Audience alignment

Business objective alignment

Genuine passion for games

Benefits

Medical, dental, and vision coverage

Matching 401(k)

Paid time off

Wellness program

Employee discounts for Sony products

May be eligible for a bonus package

Company

PlayStation gaming hardware, network services, and games

San Mateo, California, USA

https://www.sie.com/

Founded in 1993

10001+ employees

Qualifications

Bachelor's degree in marketing, business, communications or a related field, or equivalent experience

8+ years of relevant experience in brand partnerships, business development, integrated marketing, licensing or a related discipline

Proven experience developing and delivering partnership programs from opportunity identification and negotiation through activation and measurement

Strong relationship-management, collaboration and influencing skills across senior stakeholders, agencies and external partners

Commercial acumen, including experience with budgets, contracts, partner valuation, KPIs and return on investment

Clear, persuasive communicator and storyteller with strong presentation skills and the ability to turn complex ideas into actionable recommendations

Highly organized, proactive and comfortable managing multiple workstreams in a fast-paced, evolving environment

Cultural curiosity and a genuine interest in gaming, entertainment, creators, sports, fashion, brands and emerging trends

Familiarity with AI-enabled tools for research, ideation, planning and reporting, or willingness to learn

Gaming industry experience and a genuine passion for games strongly preferred, with the fluency to collaborate credibly with studios and brand partners and connect the right partnership idea to the right game, audience, and business objective

8+ years of relevant experience in brand partnerships, business development, integrated marketing, licensing or a related discipline.

Required skills

Brand Partnerships, Integrated Marketing, Business Development, Licensing, Gaming Industry, Partnership Program Management, Budget Management, Contract Management, Partner Valuation, KPI Measurement, Return on Investment, Relationship Management

Experience

8+ years