Senior Product Marketing Manager

Faire is a technology wholesale platform connecting independent retailers with brands. The Senior Product Marketing Manager owns product-area positioning, messaging, and go-to-market strategy, partnering cross-functionally to launch products and drive customer awareness and adoption.

Responsibilities

• Develop deep customer understanding for your product area and translate those insights into clear, compelling positioning
• Make Faire feel simple to customers. Cut jargon, kill messaging that doesn't matter, and push back on product complexity that won't land
• Sharpen the positioning of products that already have a story, repositioning them so they land with a new or shifting audience
• Hold the thread across multiple launches in your area, surfacing a coherent narrative rather than a stack of individual product stories
• Build and own end-to-end GTM strategy for your product area, from positioning through launch and adoption
• Ship directionally right launches fast. Comfortable making calls with 70% of the information and adjusting after, rather than waiting for perfect
• Execute across multiple channels, sequencing customer education to drive behavior change at the right moments in the journey
• Coordinate cross-functional enablement across Revenue, CX, Lifecycle, and other partners to bring GTM plans to life
• Act as a customer-centric thought partner to Product, Design, Legal, and other stakeholders as your products evolve. Get involved upstream and shape roadmaps through customer insight
• Spend real time with customers and bring their POV into strategic conversations. Ground decisions in research and feedback rather than internal assumptions
• Use AI tools to sharpen and accelerate your work, and contribute to a culture of peer learning on the PMM team around how we experiment with and adopt AI

Preferred

• Familiarity with how independent retailers or small business owners make decisions and what earns their trust
• Two-sided marketplace background, where brand and buyer motions are distinct but interdependent
• Background in STEM, management consulting, finance, or other quantitative fields
• Experience in high-growth or scaling environments where PMM infrastructure was still being built
• Independent Retailer Insights
• Small Business Decision-Making
• Trust-Building Factors
• Two-Sided Marketplace Experience
• Buyer Motions
• STEM Background
• Management Consulting
• Finance
• Quantitative Analysis
• High-Growth Environment Experience
• Scaling Experience
• Product Marketing Infrastructure

Benefits

• Eligible for equity and benefits
• Hybrid: in-office 3 days per week on Tuesdays, Thursdays, and a third flex day of your choosing (Monday, Wednesday, or Friday)
• Hybrid in-office roles may work remotely up to 4 weeks per year
• Latest enterprise AI tools
• Competitive pay, equity, and comprehensive benefits designed to support your life inside and outside of work

Company

• Wholesale technology platform for brands and retailers
• San Francisco, California, USA
• https://www.faire.com/
• Founded in 2017
• 1001-5000 employees

Qualifications

• 6+ years of product marketing experience, or an adjacent role with direct ownership of positioning, messaging, sales enablement, and GTM strategy for complex products
• Track record of building positioning from scratch and reworking the positioning of existing products, then driving consistency across multiple channels
• Builder who makes order from chaos. Comfortable when the path isn't obvious, and energized by the chance to create structure where there is none
• Experience building thematic campaigns across product areas, not just siloed launches
• Uses data to size opportunities, measure impact, and pressure-test strategy. Fluent in the metrics that move the business
• Experience conducting or directing customer research and translating findings into positioning
• Actively experiments with and adopts AI tools to sharpen and accelerate their work, and helps the team find real ways to use AI in PMM craft
• Familiarity with how independent retailers or small business owners make decisions and what earns their trust
• Two-sided marketplace background, where brand and buyer motions are distinct but interdependent
• Background in STEM, management consulting, finance, or other quantitative fields
• Experience in high-growth or scaling environments where PMM infrastructure was still being built
• 6+ years of product marketing experience, or an adjacent role with direct ownership of positioning, messaging, sales enablement, and GTM strategy for complex products.

Required skills

• Product Marketing, Go-to-Market Strategy, Product Positioning, Sales Enablement, Customer Research, Thematic Campaigns, Data Analysis, Two-Sided Marketplaces, Independent Retail

Experience

• 6+ years