Marketing Campaign Operations & Automation Manager

Justworks is hiring a Marketing Campaign Operations & Automation Manager to build and operate the execution engine for coordinated marketing campaigns across paid media, web, email, events, and customer-engagement platforms. The role translates marketing plans into campaigns and automated workflows, ensuring reliable launches, follow-up, and measurement.

Responsibilities

Own the operational process from campaign intake and approved brief through build, testing, launch, monitoring, and post-campaign learning

Establish a shared intake process, prioritized backlog, and campaign calendar with clear requirements, dependencies, approvals, and capacity

Build campaigns and automated workflows in marketing automation and customer-engagement platforms

Activate audiences using the segmentation, eligibility, trigger, and suppression rules developed with Funnel & Lifecycle Operations

Build and maintain landing pages, forms, and digital conversion paths using established platforms and templates

Implement or coordinate campaign tagging, UTMs, trafficking, pixels, conversion events, and CRM campaign records

Coordinate execution across paid media, web, email, webinars, events, content syndication, nurture, and customer programs

Ensure campaign responses connect to the correct routing, nurture, sales follow-up, or customer journey

Own launch quality assurance covering audiences, workflows, links, forms, tracking, consent, suppression, routing, and follow-up

Monitor deliverability, workflow health, data capture, and tracking after launch; troubleshoot issues with channel and technology teams

Partner with channel owners and Analytics to execute experiments across audiences, messages, timing, landing pages, forms, and conversion paths

Maintain consistent campaign naming, taxonomy, tracking, templates, checklists, and documentation

Use AI and automation to accelerate campaign production, testing, quality assurance, and repetitive execution tasks

Measure and improve campaign cycle time, execution quality, capacity, and the use of post-campaign findings

Benefits

Wellness program offerings

Company retreats

Ability to interact with and learn from leaders in the startup community

Hybrid schedule including 2 days a week from the office at 55 Water Street, in New York City

Company

Cloud-based HR, payroll, benefits, and compliance platform for small businesses

New York, New York, USA

https://www.justworks.com/

Founded in 2012

1001-5000 employees

Qualifications

6+ years of experience in marketing operations, campaign operations, marketing automation, digital operations, or a related discipline

Hands-on experience building campaigns and workflows in marketing automation and CRM platforms

Experience executing across multiple channels, including paid media, web, email, and events

Practical knowledge of landing pages, forms, tagging, UTMs, pixels, conversion tracking, and campaign data flows

Strong understanding of audience activation, suppression, deliverability, consent, and launch quality assurance

Experience supporting nurture and customer lifecycle programs as well as acquisition campaigns

The ability to troubleshoot execution issues and work effectively with marketers, analysts, creatives, engineers, and agencies

Strong prioritization and project-management skills, with a track record of managing concurrent campaigns

Experience using AI and automation to improve throughput and reduce manual work and errors

6+ years of experience in marketing operations, campaign operations, marketing automation, digital operations, or a related discipline.

Required skills

Marketing Automation, CRM Platforms, Campaign Operations, Paid Media, Web Marketing, Email Marketing, Event Marketing, Landing Page and Form Development, UTM Tracking, Pixel and Conversion Tracking, Audience Segmentation and Activation, Marketing Deliverability, Consent Management, Customer Lifecycle Marketing, AI and Automation

Preferred skills

Project Management

Experience

6+ years