Marketing Research Manager

Dexcom hires a Market Research Manager to support business strategy through customer insights and data storytelling. The role leads U.S. and global brand research, synthesizes primary and secondary research into actionable recommendations, and partners with stakeholders to inform strategic decisions.

Responsibilities

Independently under the guidance of the Customer Insights Director, leads primary qualitative and quantitative research projects, including clarifying business and market research objectives, designing research methodology, developing questionnaires and discussion guides, overseeing survey programming surveys, analyzing data, and delivering putting together summative reports and recommendations (either personally or in conjunction with external partners)

Independently lead a variety of U.S. and global project types, including creative concept testing, messaging and communications testing, brand tracking, brand equity measurement, market landscape, market opportunity assessment, and similar projects

Partners closely with internal stakeholders and external research partners to recommend appropriate methodologies and ensure the successful development of the methodology and execution of the fieldwork

Leads the execution of all logistical aspects of research initiatives and vendor management, including screener development, respondent recruitment, recruits, and related administrative tasks (e.g., project proposal requests, vendor setup, invoice processing, and document control, ensuring quality, timing, and budget expectations are met)

Develops and presents clear, compelling storylines with insightful data and provides recommendations by integrating findings into data with existing team knowledge and broader business context

Analyzes available syndicated and secondary research and extracts insights relevant to support and enhance primary research projects

Identifies common themes across all available research and data sources and synthesizes them into actionable insights that inform strategic decisions and customer-centric initiatives

Serves as a strategic research partner to collaborate and works cross-functional stakeholders, using insight-led recommendations to influence decisions and functionally to drive business results in a fast-paced environment

Applies AI-enabled and machine-learning-supported approaches to synthesize high-volume unstructured inputs, including social listening, app reviews, Amazon reviews, and verbatim feedback, into clear, normalized insight themes

Responsible for understanding and complying with quality standards and requirements as documented

Preferred

At this level a graduate degree may be desirable with 4 years of related experience

Experience in the diabetes space

Experience with syndicated and secondary research knowledge of payer / insurance landscape in the US

Experience using AI-supported synthesis, automated theme coding, or machine-learning-enabled listening tools to analyze large volumes of qualitative or unstructured customer feedback

Familiarity with integrating emerging data sources such as social listening, app and marketplace reviews, CRM data, dashboards, or external intelligence platforms to create faster, more scalable, decision-ready insights

At this level a graduate degree may be desirable with 4 years of related experience.

Graduate Degree

Related Experience

Diabetes Industry Experience

U.S. Payer

Insurance Landscape

AI-Supported Synthesis

Automated Theme Coding

Machine-Learning Listening Tools

Qualitative Feedback Analysis

Unstructured Feedback Analysis

Social Listening

App

Marketplace Review Analysis

CRM Data Integration

Dashboard Integration

External Intelligence Platforms

Emerging Data Integration

Scalable Insight Generation

Decision-Ready Insights

Benefits

A front row seat to life changing CGM technology.

A full and comprehensive benefits program.

Growth opportunities on a global scale.

Access to career development through in-house learning programs and/or qualified tuition reimbursement.

Your location will be a home office; you are not required to live within commuting distance of your assigned Dexcom site (typically 75 miles/120km).

If you reside within commuting distance of a Dexcom site (typically 75 miles/120km) a hybrid working environment may be available. Ask about our Flex workplace option.

Company

Continuous glucose monitoring systems for diabetes management

San Diego, California, USA

http://www.dexcom.com/

Founded in 1999

10001+ employees

Qualifications

The ideal candidate brings curiosity, learning agility, and the ability to independently frame and address quickly understand new business questions, select appropriate research methods, and connect customer dynamics across studies and data sources

Experience independently executing primary and secondary research in a matrix organization, managing multiple complex projects, and serving as a strategic partner with internal stakeholders and external vendors is required

Experience independently planning and executing qualitative and quantitative market research projects in pharmaceutical, med tech/medical device, or consumer packaged goods organizations

First-hand experience with integrating brand market research methodologies in support of brand planning and execution plans

Exceptional written and oral communication skills, with the ability to translate data into compelling stories and influence stakeholders through clear, insight-led recommendations

Strong analytical skills, including quantitative data analysis and working knowledge of advanced research methods such as conjoint, discrete choice modeling, price elasticity, and segmentation

Strong attention to detail and ability to ensure accuracy, consistency, and quality across research deliverables

Proven ability to collaborate effectively with internal stakeholders, external vendors, and cross-functional partners while building positive working relationships

Strong project management and organizational skills, with the ability to independently manage multiple priorities, complex and execute projects, vendors, timelines, and budgets with appropriate supervision

Ability to independently identify and prioritize key research questions, recommend fit-for-purpose approaches, adapt quickly to shifting priorities, and learn new business issues with agility

Experience using syndicated and secondary research sources to assess market and competitive trends, size opportunities, contextualize and validate primary research findings, and translate integrated evidence into actionable business recommendations

Strong command of MS Office software (advanced user of PowerPoint and Excel)

Command of basic statistics theory

Typically requires a Bachelor's degree (market research, business, mathematics or social sciences)

At this level a graduate degree may be desirable with 4 years of related experience

Experience in the diabetes space

Experience with syndicated and secondary research knowledge of payer / insurance landscape in the US

Experience using AI-supported synthesis, automated theme coding, or machine-learning-enabled listening tools to analyze large volumes of qualitative or unstructured customer feedback

Familiarity with integrating emerging data sources such as social listening, app and marketplace reviews, CRM data, dashboards, or external intelligence platforms to create faster, more scalable, decision-ready insights

Required skills

Qualitative Market Research, Quantitative Market Research, Brand Research Methodologies, Conjoint Analysis, Discrete Choice Modeling, Price Elasticity Analysis, Market Segmentation, Syndicated and Secondary Research, Market and Competitive Analysis, Microsoft PowerPoint, Microsoft Excel, Statistics, Diabetes, U.S. Payer and Insurance Landscape, Stakeholder Collaboration

Preferred skills

Experience in the diabetes space

Experience

4+ years