Senior Copywriter

McAfee is a consumer personal security company focused on protecting people in an always-online world. The Senior Copywriter will develop and refine brand and performance copy across campaigns, product experiences, CRM, digital, social, web, video, and other channels while applying McAfee’s tone of voice. The role also involves testing copy, using performance data to guide revisions, and collaborating with creative, Product Marketing, Growth, and agency partners.

Responsibilities

• Write copy across campaigns, digital experiences, social, CRM, web, video scripts, product surfaces, and performance channels
• Contribute ideas alongside designers, art directors, and content strategists
• Craft headlines, short-form copy, product messaging, and performance-driven variants
• Write and iterate quickly across structured formats, including messaging matrices and testing frameworks
• Apply McAfee's tone of voice and copy guidelines consistently across your work
• Flag gaps or inconsistencies in guidelines as products and channels evolve
• Take feedback from senior writers and creative leads to sharpen craft over time
• Write and test copy variants for paid social, search, and other performance channels
• Use performance data and learnings to inform revisions and future concepts
• Balance brand consistency with what the data shows is working
• Work closely with the in-house creative team to deliver integrated work
• Partner with Product Marketing and Growth to translate strategy and benefits into copy
• Support external agency partners in maintaining voice and creative consistency

Preferred

• Experience writing for consumer brands
• tech or subscription experience is a plus
• Consumer Brand Writing
• Technology Industry Experience
• Subscription Industry Experience

Benefits

• A variety of social programs
• Flexible work hours
• Family-friendly benefits
• Bonus Program
• 401k Retirement
• Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
• Paid Parental Leave
• Support and Community Involvement
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year

Company

• Online security software for malware, threats, and web protection
• San Jose, California, USA
• http://www.mcafee.com/
• Founded in 1987
• 1001-5000 employees

Qualifications

• 6–8 years of copywriting experience, including time in-house/client-side (not agency-only)
• Some experience writing for performance marketing — paid social, search, or similar channels where copy is tested and iterated against data
• Portfolio demonstrating range across brand and performance work (required)
• Strong fundamentals: clean, clear writing with good editorial instincts
• Comfortable taking direction and feedback, with a desire to grow craft and scope over time
• Collaborative and proactive in a lean team environment
• Able to manage multiple projects and shift between conceptual and structured writing
• Experience writing for consumer brands
• Tech or subscription experience is a plus

Required skills

• Copywriting, Performance Marketing, Paid Social Advertising, Search Advertising, Copy Testing and Iteration, Brand Voice and Tone, Consumer Brand Writing, Editorial Writing

Preferred skills

• Experience writing for consumer brands, tech or subscription experience is a plus

Experience

• 6-8 years