Area Brand Manager, Luxury- Southern California

Ralph Lauren Corporation is a global leader in the design, marketing and distribution of premium lifestyle products across apparel, accessories, home, fragrances, and hospitality. The Area Brand Manager will manage Ralph Lauren's business across assigned wholesale stores, developing account relationships, executing brand and merchandising strategies, analyzing business performance, and coaching store teams to drive sales and profitability.

Responsibilities

Have an understanding of the state of the business including annual volume, best sellers, and in-season trends for your business

Send bi-weekly business recaps covering sales trends, selling through key programs, class selling, AUR and margin improvement

Share key learnings and opportunities internally with account partners and leadership

Review business with Store Management, RL Sales and planning teams and Retail Development leadership team to identify immediate and ongoing opportunities with every visit

Build & maintain strong account partnerships & relationships and collaborate continually

Execute strategies outlined by the leadership team to drive sales growth and profitability

Walk all areas of business weekly; make productive assessments and take action where needed in a timely manner

Execute strong, well-balanced merchandise statements consistent with Ralph Lauren strategies & guidelines

Execute floor moves based on seasonal directives, modifying as required based on business trends

Ensure the highest maintenance standards to include stores execution for timely processing of new inventory, price changes and markdowns

Walk each respective department on a consistent, weekly basis; make productive assessments and take action where needed in a timely manner

Ensure the store team maintains an organized stockroom for easy product replenishment

Drive retail performance through disciplined business management for all Ralph Lauren brands

Conduct product and selling seminars to create an educated and professional Selling Specialist culture, with the goal of improving regular priced selling while keeping the consumer at the center

Provide and demonstrate selling techniques where possible - empower the team

Benefits

Remote position

Company

Design, marketing, and distribution of luxury lifestyle products.

New York, New York, USA

https://corporate.ralphlauren.com/

Founded in 1967

10001+ employees

Qualifications

Have an understanding of the state of the business including annual volume, best sellers, and in-season trends for your business

Send bi-weekly business recaps covering sales trends, selling through key programs, class selling, AUR and margin improvement

Share key learnings and opportunities internally with account partners and leadership

Review business with Store Management, RL Sales and planning teams and Retail Development leadership team to identify immediate and ongoing opportunities with every visit

Build & maintain strong account partnerships & relationships and collaborate continually

Execute strategies outlined by the leadership team to drive sales growth and profitability

Walk all areas of business weekly; make productive assessments and take action where needed in a timely manner

Execute strong, well-balanced merchandise statements consistent with Ralph Lauren strategies & guidelines

Execute floor moves based on seasonal directives, modifying as required based on business trends

Ensure the highest maintenance standards to include stores execution for timely processing of new inventory, price changes and markdowns

Walk each respective department on a consistent, weekly basis; make productive assessments and take action where needed in a timely manner

Ensure the store team maintains an organized stockroom for easy product replenishment

Drive retail performance through disciplined business management for all Ralph Lauren brands

Conduct product and selling seminars to create an educated and professional Selling Specialist culture, with the goal of improving regular priced selling while keeping the consumer at the center

Provide and demonstrate selling techniques where possible - empower the team

Able to articulate your vision to inspire others, from customers to colleagues

Able to develop influential and collaborative relationships across teams and functions, both internally and externally

Strong business acumen; numbers driven

Motivated, independent self-starter with a professional attitude

Basic computer knowledge and photography skills

Ability to lift 50 pounds

Required skills

Represents the skills you have, click on the tags, Photography, Relationship Management

Experience

Mid level