Organic Social Media & Community Specialist

Tia is building an integrated model of women's healthcare across primary care, mental health, gynecology, dermatology, and wellness. The Organic Social Media & Community Specialist will expand Tia's organic social presence by creating and distributing platform-specific content, managing community engagement, tracking social performance, and using audience insights to guide future content.

Responsibilities

Content Strategy: Own and execute the organic social calendar across Instagram, TikTok, and YouTube, coordinating themes with blog, email, and Growth Team plans

Creative Production: Concept, script, brief, film, and edit short-form video and static content designed for each platform

Platform Distribution: Improve reach and engagement through strong hooks, relevant trends, posting cadence, and TikTok and YouTube search optimization

Reporting & Attribution: Build social reporting in Sprout Social; track referral traffic and link clicks alongside reach, saves, shares, follower growth, watch time, and profile visits. Turn findings into content recommendations

Link Management: Maintain Tia's link-in-bio experience, including UTM tagging and landing page priorities

Community Management: Respond to comments and DMs through Meta Business Suite and TikTok using approved guidance. Partner with clinical and operations teams to maintain quick replies and escalate account-specific concerns or formal complaints

Social Listening: Monitor brand mentions, sentiment, competitor content, and audience conversations across social platforms and forums. Share recurring questions, objections, and emerging trends with the Growth Team

Preferred

Experience with social communication protocols and escalation paths in healthcare, wellness, fintech, or another regulated industry

Experience using social listening to identify audience questions and emerging content formats

Social Communication Protocols

Escalation Procedures

Regulated Industry Experience

Social Listening

Audience Question Identification

Emerging Content Format Identification

Benefits

Work remotely

Company

Women's health clinic offering in-person and virtual comprehensive care.

San Francisco, California, USA

http://www.asktia.com/

Founded in 2019

201-500 employees

Qualifications

1+ year of experience managing organic social channels, including Instagram, TikTok, and YouTube

Examples of content you have created and results you have driven, including audience growth, engagement, or site traffic

Hands-on experience scripting, filming, editing short-form video, and writing social copy

Experience with Sprout Social, Meta Business Suite, web analytics such as Google Analytics, and UTM tagging

Experience moderating communities and using audience feedback or performance data to guide content decisions

Experience with social communication protocols and escalation paths in healthcare, wellness, fintech, or another regulated industry

Experience using social listening to identify audience questions and emerging content formats

Required skills

Represents the skills you have, click on the tags, Instagram, TikTok, YouTube, Short-Form Video Production, Social Copywriting, Sprout Social, Meta Business Suite, UTM Tagging, Community Moderation, Social Listening

Experience

1+ years