Marketing SME - Brand Strategy

Mercor connects elite creative and technical talent with leading AI research labs. The Marketing SME - Brand Strategy will support AI research and engineering teams by creating and evaluating marketing-related tasks, developing scoring rubrics, and providing expert feedback on AI model outputs. The role also involves collaborating with subject matter experts to improve the consistency and accuracy of training data.

Responsibilities

Guide research and engineering teams to close knowledge gaps in brand strategy, growth marketing, and campaign-reasoning tasks

Design challenging, domain-relevant marketing tasks and write accurate, well-reasoned solutions grounded in real marketing practice

Evaluate AI model outputs against structured rubrics and provide clear, written feedback on correctness, judgment, and reasoning quality

Develop and refine evaluation guidelines and scoring rubrics specific to marketing tasks

Collaborate with other subject matter experts to ensure consistency and accuracy in training data

Benefits

Remote work

Company

Expert staffing and frontier model training for enterprises

San Francisco, California, USA

https://mercor.com/

Founded in 2023

201-500 employees

Qualifications

8+ years of dedicated professional experience in marketing (e.g., brand strategy, growth marketing, performance marketing) at a recognized, top-tier organization (e.g., P&G, Unilever, Nike, Ogilvy, WPP, Omnicom, or equivalent)

Prior hands-on experience evaluating LLM/AI model outputs against rubrics or structured scoring criteria

Demonstrable career progression (e.g., Marketing Manager → Senior Manager → Director/VP of Marketing)

Verbal and written communication skills, problem-solving skills, and interpersonal skills

8+ years of dedicated professional experience in marketing (e.g., brand strategy, growth marketing, performance marketing) at a recognized, top-tier organization (e.g., P&G, Unilever, Nike, Ogilvy, WPP, Omnicom, or equivalent).

Required skills

Represents the skills you have, click on the tags, Growth Marketing, Performance Marketing, LLM/AI Model Output Evaluation

Experience

8+ years