Senior Product Marketing Manager (3-6 month contract)

AppZen is a provider of autonomous finance operations and spend-to-pay software powered by artificial intelligence. The Senior Product Marketing Manager will take ownership of in-flight product launches and campaigns, developing messaging, positioning, sales enablement, market insights, collateral, and cross-functional go-to-market programs.

Responsibilities

Plan and run product and feature launches across key channels, from brief to sales enablement

Own internal and external launch communications, including sales enablement and customer-facing messaging

Keep Product, Sales, Customer Success, and Demand Gen aligned on what’s launching and why it matters

Refine and document messaging frameworks and value propositions across our finance automation products

Turn product capabilities into clear, differentiated messaging for finance personas, from AP managers to CFOs

Keep competitive positioning and battlecards current

Research market trends, buyer needs, and competitor moves, then turn findings into recommendations

Gather voice-of-customer insights to shape messaging, content, and campaign direction

Use product usage data and feedback to sharpen positioning and spot new opportunities

Create collateral such as product one-pagers, solution briefs, web copy, and sales decks

Give campaign teams the product angle and messaging guidance for cross-channel programmes

Preferred

ideally in B2B SaaS

Experience with finance, P2P, S2P, AP automation, or enterprise automation software

Experience marketing AI products to enterprise buyers

B2B SaaS Experience

Finance Experience

P2P Experience

S2P Experience

AP Automation Experience

Enterprise Automation Software Experience

Enterprise AI Product Marketing

Benefits

The contract has a clear scope and end date, with the option to extend or move into a permanent role.

Company

Autonomous spend-to-pay software for accounts payable and expense management

Santa Clara, California, USA

http://www.appzen.com/

Founded in 2012

201-500 employees

Qualifications

3+ years in product marketing, ideally in B2B SaaS

A track record of shipping product launches or go-to-market programs

A talent for making complex technology simple and compelling for business buyers

Comfort picking up work mid-flight and running with it after a short handover

Strong project management

You keep several workstreams moving without dropping detail

Experience working with distributed teams across time zones

Ideally in B2B SaaS

Experience with finance, P2P, S2P, AP automation, or enterprise automation software

Experience marketing AI products to enterprise buyers

3+ years in product marketing, ideally in B2B SaaS.

Required skills

Product Marketing, B2B SaaS, Product Launches, Go-to-Market Programs, Messaging and Positioning, Competitive Positioning, Market Research, Voice-of-Customer Research, Product Usage Data Analysis, Sales Enablement, Content Marketing, Finance Automation

Preferred skills

ideally in B2B SaaS, Experience marketing AI products to enterprise buyers

Experience

3+ years