Marketing Campaigns Manager

GenScript Biotech Corporation is a global biotechnology group committed to improving health through biotechnology. They are seeking a Marketing Campaigns Manager to support the Integrated Communications & Content department, focusing on transforming business needs into effective marketing campaigns.

Responsibilities

Work with cross-functional teams on marketing briefs and in-depth customer understanding to transform business needs into marketing campaigns

Provide insight-driven and targeted creative strategy and campaign planning, including target audience definition, creative ideation, omni-channel content development, and evaluation methods

Oversea internal and external creative content creation (visuals, A/Vs, emails, social media, etc.) based on the creative strategy and planned timelines, ensuring alignment with brand guidelines and business strategies

Build the storytelling of the GenScript LSG brand across campaigns, ensuring consistency and strategic continuity through various forms of content amplified at multiple connection points

Optimize the marketing campaign process and management tools to ensure the hi-quality and timely production/implementation of all campaign/event materials

Monitor the progress and analyze the effectiveness of marketing campaigns, provide analysis reports and optimization suggestions

Oversee the marketing campaigns team’s engagement, capability development and performance assessment while inspiring them

Preferred

Educational background or work experience in biomedical/biotechnology industry is preferred

Experience in planning and implementing large-scale online/offline activities is preferred

Biomedical experience

Biotechnology experience

Event planning

Activity implementation

Company

Early drug discovery and development services for biotech

Piscataway, New Jersey, USA

http://www.genscript.com/

Founded in 2002

5001-10000 employees

Qualifications

Bachelor's degree or above, major is not limited

5+ years of work experience, more than 2+ years of experience related to marketing campaign strategy and execution

Familiar with the process and methods of marketing campaign planning, execution and analysis, familiar with digital marketing channels and strategies

Strong market insight, analytical ability and strategic thinking

Strong organization, coordination and communication skills, able to discuss plans and programs with partners (product managers, regional marketers, EMKT channels, etc.) and coordinate resources to maximize marketing effectiveness

Ability to juggle multiple objectives, projects and tasks and deliver within deadlines

Fluent spoken English, excellent reading and writing skills are required

Educational background or work experience in biomedical/biotechnology industry is preferred

Experience in planning and implementing large-scale online/offline activities is preferred

5+ years of work experience, more than 2+ years of experience related to marketing campaign strategy and execution.

Required skills

Marketing campaign strategy, Digital marketing channels, Content development, Market insight, Biomedical industry knowledge, Project management

Preferred skills

Glassdoor, 3.2, Early drug discovery and development services for biotech., Piscataway, New Jersey, USA, http://www.genscript.com, H1B Sponsorship, Data Powered by, Distribution of Different Job Fields Receiving Sponsorship, 11, Represents job field similar to this job, Marketing, Engineering and Development, Sales, Customer Service and Support, Management and Executive, Product Management, Accounting and Finance, Human Resources, Legal and Compliance, Trends of Total Sponsorships, *2026, (33), 2025, (37), 2024, (27), 2023, (19), 2022, (11)

Experience

5+ years