Marketing Manager III

Russell Tobin is recruiting for an unnamed leading technology organization seeking a Marketing Manager III – Integrated Demand Generation Specialist. The role focuses on experimentation, lifecycle monetization, integrated campaign execution, AI-enabled workflows, and creative agency delivery to drive measurable marketing growth.

Responsibilities

Build and manage an A/B testing roadmap focused on conversion rate optimization (CRO) across landing pages, forms, lifecycle journeys, creative assets, and digital channels

Develop hypotheses, define success metrics, coordinate test launches, and translate results into actionable recommendations

Build dashboards and scorecards that connect experiments to funnel performance, conversion outcomes, and business impact

Partner with channel and lifecycle strategists to develop programs that drive adoption, engagement, monetization, retention, and cross-sell opportunities

Define audience segments, triggers, customer journeys, messaging strategies, and next-best-action programs

Analyze lifecycle performance and identify opportunities to improve customer engagement and conversion

Own campaign planning and execution across priority audiences and digital channels

Translate marketing strategies into executable project plans with clear owners, milestones, dependencies, and launch criteria

Coordinate web, lifecycle, paid media, creative, and agency partners to successfully launch integrated campaigns

Utilize AI and agentic workflows to increase speed, scale, and operational efficiency

Create reusable prompts, workflows, templates, and lightweight AI agents to support campaign planning and execution

Evaluate emerging AI capabilities and implement successful approaches across the broader marketing organization

Manage agency workflows from creative brief through final asset delivery

Ensure marketing assets are developed and deployed effectively across web, lifecycle, and paid media channels

Monitor timelines, identify risks, and drive projects to completion

Preferred

Experience with marketing automation, experimentation, analytics, content management, and paid media platforms

Knowledge of audience segmentation, triggered journeys, next-best-action programs, and full-funnel measurement

Experience designing reusable AI-enabled marketing workflows or lightweight agents

Experience marketing to technical, developer, or product-focused audiences

Marketing automation platforms

Experimentation platforms

Analytics platforms

Content management platforms

Paid media platforms

Audience segmentation

Triggered journeys

Next-best-action programs

Full-funnel measurement

AI-enabled marketing workflows

Lightweight marketing agents

Technical audience marketing

Developer audience marketing

Product-focused audience marketing

Benefits

For workers in the United States, eligible employees: comprehensive healthcare coverage (medical, dental, and vision plans)

For workers in the United States, eligible employees: supplemental coverage (accident insurance, critical illness insurance and hospital indemnity)

For workers in the United States, eligible employees: 401(k)-retirement savings

For workers in the United States, eligible employees: life & disability insurance

For workers in the United States, eligible employees: an employee assistance program

For workers in the United States, eligible employees: legal support

For workers in the United States, eligible employees: pet insurance

For workers in the United States, eligible employees: employee discounts with preferred vendors

Remote work

Company

Specialized staffing and recruitment advisory firm

New York, New York, USA

http://russelltobin.com/

Founded in 2010

201-500 employees

Qualifications

4-6 years of experience in demand generation, growth marketing, lifecycle marketing, conversion rate optimization (CRO), or integrated digital marketing

Proven success delivering integrated campaigns across web, email/lifecycle marketing, paid media, and creative channels

Hands-on experience building lifecycle programs focused on adoption, engagement, retention, monetization, or cross-sell

Strong experience leading A/B testing and experimentation programs from hypothesis creation through analysis and optimization

Experience managing creative agencies and coordinating cross-functional marketing teams

Ability to build actionable dashboards, funnel reports, and campaign performance scorecards

Demonstrated use of AI, automation, or agentic workflows to improve marketing execution

Strong analytical, project management, communication, and stakeholder management skills

Experience with marketing automation, experimentation, analytics, content management, and paid media platforms

Knowledge of audience segmentation, triggered journeys, next-best-action programs, and full-funnel measurement

Experience designing reusable AI-enabled marketing workflows or lightweight agents

Experience marketing to technical, developer, or product-focused audiences

4-6 years of experience in demand generation, growth marketing, lifecycle marketing, conversion rate optimization (CRO), or integrated digital marketing.

Required skills

Demand Generation, Growth Marketing, Lifecycle Marketing, Conversion Rate Optimization, Integrated Digital Marketing, A/B Testing, Paid Media, Audience Segmentation, Marketing Analytics, AI-Enabled Marketing Workflows, Creative Agency Management, Stakeholder Management

Preferred skills

Project Management

Experience

4-6 years