Event & Field Marketing Manager – East / Central

Cresta is hiring an Event & Field Marketing Manager to own strategy, execution, and performance across regional field marketing programs. The role partners with Sales and cross-functional teams to create pipeline, manage end-to-end events, and measure and optimize program impact.

Responsibilities

Build and execute field marketing programs aligned to regional Sales priorities, target accounts, and pipeline goals

Set program KPIs, track sourced and influenced pipeline, measure conversion and ROI, and translate results into clear recommendations

Work with Sales before, during, and after programs on account targeting, attendance, meetings, follow-up, and opportunity acceleration

Own 8–10+ programs per quarter across tradeshows, executive dinners, roadshows, customer programs, regional activations, and partner events

Manage strategy, budgets, vendors, contracts, promotion, attendee experience, onsite execution, and post-event reporting

Evaluate program performance, forecast spend, identify trade-offs, and shift investment toward the programs driving the strongest business impact

Partner with Demand Gen, Digital, Product Marketing, Partnerships, and Sales to drive attendance and engagement across target accounts

Bring new ideas and formats to the table that differentiate Cresta and create meaningful experiences for customers and prospects

Develop processes and workflows that allow the field marketing motion to scale as Cresta grows

Partner with Cresta executives and Sales leaders on messaging, speaker preparation, executive experiences, and customer engagement

Preferred

strong preference for East Coast

Experience in a **high-growth B2B SaaS or startup environment**

Experience with **AI, Contact Center, Customer Experience, or adjacent enterprise technology**

Experience supporting enterprise or strategic Sales teams

Experience with ABM/account-based field marketing programs

Previous Sales/SDR experience or strong understanding of enterprise Sales processes

Familiarity with Salesforce, HubSpot, Gong, and field marketing/event tools such as Mobly

B2B SaaS experience

Startup experience

High-growth environment experience

AI industry experience

Contact center experience

Customer experience expertise

Enterprise technology experience

Enterprise sales team support

Strategic sales team support

ABM experience

Account-based field marketing

Field marketing programs

Sales experience

SDR experience

Enterprise sales processes

Salesforce

HubSpot

Gong

Mobly

Field marketing tools

Event tools

Benefits

Medical, dental, and vision plans designed to fit you and your family’s needs

Flexible vacation time to support a healthy work-life blend

Paid parental leave

Monthly gym and phone allowance

Work-from-home office stipend

Lunches and dinners for in-office employees via Grubhub

Equity

Remote work

Company

AI platform for contact centers and customer conversations

Sunnyvale, California, USA

https://www.cresta.com/

Founded in 2017

501-1000 employees

Qualifications

3–5+ years of B2B field marketing, regional marketing, event marketing, or integrated campaign experience

Experience owning field programs **end-to-end**, from strategy through execution and measurement

Comfortable managing **8–10+ concurrent programs per quarter** in a fast-moving environment

Strong understanding of **pipeline, revenue attribution, conversion, and event ROI**

Proven experience partnering directly with Sales on account targeting, program strategy, and follow-up

Experience managing program budgets, vendors, contracts, and competing priorities

Strong communicator who can work effectively across Sales, Marketing, executives, agencies, and external partners

Currently based in the **Eastern or Central U.S.**

Willing and able to travel approximately **20–30%**

Strong preference for East Coast

Experience in a **high-growth B2B SaaS or startup environment**

Experience with **AI, Contact Center, Customer Experience, or adjacent enterprise technology**

Experience supporting enterprise or strategic Sales teams

Experience with ABM/account-based field marketing programs

Previous Sales/SDR experience or strong understanding of enterprise Sales processes

Familiarity with Salesforce, HubSpot, Gong, and field marketing/event tools such as Mobly

Required skills

B2B Field Marketing, Event Marketing, Integrated Campaign Management, Pipeline Attribution and ROI Measurement, Salesforce, HubSpot, Gong, Mobly, Account-Based Marketing, Budget and Vendor Management, Enterprise Sales Processes, B2B SaaS

Preferred skills

strong preference for East Coast, Experience supporting enterprise or strategic Sales teams, Experience with ABM/account-based field marketing programs

Experience

3+ years