Product Manager, Growth

Plaid builds tools and experiences that help developers create financial products and enable people to connect their financial accounts to apps and services. The Product Manager, Growth will own and optimize the self-serve customer funnel, drive acquisition and revenue efficiency, build upsell and cross-sell motions, and improve coordination between self-serve and sales-assisted growth. The role uses analytics and experimentation while partnering with Web, Engineering, Design, BI/DS, Marketing, Sales, and GTM teams.

Responsibilities

• Own and optimize the self-serve funnel end to end, from the onboarding flow through go-live and scaling
• Drive scalable SMB and long-tail acquisition: grow new activated customers, reduce onboarding friction, and improve revenue efficiency
• Build the upsell/cross-sell motion, surfacing intelligent recommendations self-serve or as qualified opportunities for GTM
• Partner with GTM to understand the sales and account management flows, find where handoffs break down, and streamline for greater throughput
• Use funnel analytics, segmentation, and experimentation to find, size, and prioritize the highest-leverage bets
• Partner cross-functionally with Web, Engineering, Design, BI/DS, Marketing, and Sales to ship and measure impact

Preferred

• Experience in fintech
• Background in API-first or platform businesses
• Familiarity with website experimentation and funnel attribution
• Fintech Experience
• API-First Business Experience
• Platform Business Experience
• Website Experimentation
• Funnel Attribution

Benefits

• Additional compensation in the form(s) of equity and/or commission are dependent on the position offered.
• Medical, dental, and vision benefits
• 401(k)

Company

• Financial data network connecting bank accounts to fintech apps
• San Francisco, California, USA
• https://plaid.com/
• Founded in 2013
• 501-1000 employees

Qualifications

• 5+ years of product management experience
• Experience with product-led growth (PLG) at a B2B or API-first company, including top-of-funnel and activation funnels with quantifiable improvements
• Strong analytical and funnel-optimization skills; comfortable making decisions from experiment and funnel data, and partnering closely with BI/DS
• Track record partnering effectively with GTM teams (Sales, Partnerships, Marketing)
• Experience building acquisition motions for SMB and/or supporting key accounts at scale
• Excellent communication; can articulate tradeoffs clearly to GTM, Engineering, and cross-functional leadership
• Experience in fintech
• Background in API-first or platform businesses
• Familiarity with website experimentation and funnel attribution

Required skills

• Product Management, Product-Led Growth, Funnel Optimization, Funnel Analytics, GTM Partnership, SMB Customer Acquisition, API-First or Platform Business Experience, Fintech

Preferred skills

• Experience in fintech, Background in API-first or platform businesses

Experience

• 5+ years