Creator Marketing Consulting Manager

impact.com is a commerce partnership marketing platform that helps brands discover, manage, and scale affiliate, influencer, and customer advocacy partnerships. The Creator Marketing Consulting Manager designs and optimizes performance creator programs, builds creator operating models and supply engines, facilitates client workshops, and applies advanced measurement to prove and improve business impact.

Responsibilities

• Build and optimize end-to-end strategies for the largest performance creator (creator-affiliate) programs in the world, from initial thesis through research, audits, launch, iteration, optimization, and expansion
• Partner with enterprise advertisers to stand up creator centers of excellence — the governance, workflows, roles, and roadmap that turn a program into an institution
• Architect compensation strategies that motivate creators: tiered gamification balanced against flat fees, commission structures, performance bonuses, loyalty program integrations, and bespoke incentives tuned to each program’s economics
• Develop integrated casting and recruitment strategies spanning paid, earned, and owned media, with both inbound and outbound motions
• Design scaled vetting and brand safety frameworks that let programs grow without exposing the brand
• Design creator communications strategies and workflows — the cadence, channels, and content that keep thousands of creators informed, activated, motivated, and productive
• Build creative strategies that focus on affiliate-optimized formats, translating what converts on performance rails into briefs creators can actually execute
• Bring a working point of view on social and performance media trends, and pressure-test which ones deserve client investment
• Plan and facilitate workshops, trainings, and enablement sessions for brand teams and their agencies — you are the person in the room, not just the person who built the deck
• Represent impact.com externally: conference stages, client executive sessions, panels, and webinars
• Work hand-in-hand with Creator Solutions on program management and operational execution
• Partner with Creator Relations and Creator Productivity on creator onboarding, coaching, and lifecycle programming
• Feed field learning back into the practice, so what you build for one client sharpens the team’s best practices playbook
• Apply advanced measurement approaches — MMM, brand lift, sales lift, and MTA — to demonstrate incremental impact and guide reinvestment
• Continuously optimize how the work gets done, using better process design and AI to compress cycle time and raise output quality

Preferred

• Fluency in measurement technology and the vendor landscape behind it
• Hands-on experience with performance paid media
• Published writing, speaking, or original research in the creator or performance marketing space
• Measurement Technology
• Vendor Landscape Knowledge
• Performance Paid Media
• Published Writing
• Original Research
• Performance Marketing

Benefits

• Flexible Working: Our Responsible PTO policy means you can take the time off you need to rest and recharge. We're committed to a positive work-life balance and provide a flexible environment that allows you to be happy and fulfilled in both your career and your personal life.
• Our mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage.
• Monthly gym reimbursement policy.
• Restricted Stock Units (RSUs) as part of total compensation, with a 3-year vesting schedule, pending Board approval.
• Free Coursera subscription and PXA courses.
• 26 weeks of fully paid parental leave for the primary caregiver and 13 weeks fully paid leave for the secondary caregiver.
• Technology stipend to help you set up your home office and a monthly allowance to cover your internet expenses.

Company

• Partnership management platform for affiliates, influencers, and publishers.
• Santa Barbara, California, USA
• https://with-impact.com/
• Founded in 2008
• 1001-5000 employees

Qualifications

• 5+ years of experience building complex, performance marketing strategies for demanding, fast-paced enterprise brands
• You're comfortable being handed a vague directive and returning with a clear roadmap, requirements, and stakeholder alignment
• Extensive knowledge across performance marketing, affiliate marketing, and creator marketing, and fluency in the SaaS platforms that power them
• Working proficiency with leading performance creator platforms such as LTK and ShopMy
• Expert-level public speaking. You can hold a room of senior marketers and make a complicated idea land
• Expert-level workshop design and facilitation — you know the difference between presenting and facilitating, and you're good at both
• Fluency in advanced marketing measurement: MMM, brand lift, sales lift, MTA
• Strong project management discipline across multiple concurrent, high-stakes engagements
• A process optimizer's instinct — you notice friction and fix it rather than routing around it
• A genuine appetite for teaching. The best outcome of your work is a client team that no longer needs you in the room
• Thought leadership: you're not just applying performance creator marketing best practice, you're inventing it
• Fluency in measurement technology and the vendor landscape behind it
• Hands-on experience with performance paid media
• Published writing, speaking, or original research in the creator or performance marketing space
• 5+ years of experience building complex, performance marketing strategies for demanding, fast-paced enterprise brands.

Required skills

• Performance Marketing Strategy, Affiliate Marketing, Creator Marketing, LTK, ShopMy, Marketing Measurement, Marketing Mix Modeling (MMM), Brand Lift, Sales Lift, Multi-Touch Attribution (MTA), Paid Media, Public Speaking, Workshop Facilitation

Preferred skills

• Hands-on experience with performance paid media

Experience

• 5+ years